Chief Marketing Officer

2 weeks ago

Singapore KAIROS GLOBAL SEARCH PTE. LTD. Full time

Our client is an innovative and fast-scaling fintech company revolutionizing digital financial services in Southeast Asia. Headquartered in Singapore, the firm offers cutting-edge solutions in digital payments, lending, wealth tech, and personal finance. As part of its next phase of growth, the company is looking for an experienced and data-driven **Chief Marketing Officer (CMO) / Head of Marketing**to lead its marketing efforts and build a powerful brand presence in the Singapore market. This individual will be responsible for shaping and executing the full marketing strategy across brand, digital, customer acquisition, and engagement.

**Key Responsibilities**:

- Develop and lead the end-to-end marketing strategy to drive brand awareness, user acquisition, engagement, and retention in Singapore
- Oversee performance marketing, content strategy, digital campaigns, SEO/SEM, PR, and influencer marketing
- Collaborate with Product, Growth, and Data teams to align marketing efforts with user experience and product development
- Build and manage a high-performing marketing team across brand, digital, content, and communications
- Define and own marketing KPIs, campaign ROI, and customer lifetime value metrics
- Identify market trends and consumer insights to shape messaging and go-to-market initiatives
- Manage external agencies, media partners, and marketing vendors to optimize outcomes
- Ensure all marketing activities are compliant with MAS regulations and fintech industry standardsRepresent the voice of the customer internally, ensuring all campaigns are audience-centric and data-informed

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum 10 years of progressive marketing experience, with at least 3-5 years in a senior leadership role within **fintech, digital banking, or consumer tech**industry
- Proven track record of developing and executing marketing strategies that delivered measurable user and revenue growth in Singapore
- Strong expertise in digital marketing, growth marketing, brand building, and PR
- Analytical mindset with experience using marketing analytics platforms and CRM tools (e.g., Google Analytics, HubSpot, Mixpanel)
- Entrepreneurial spirit and ability to thrive in a fast-paced, agile startup environment
- Excellent leadership, communication, and stakeholder management skillsStrong understanding of the Singapore fintech ecosystem, regulatory landscape, and consumer behavior

EA Licence No: 23S1615

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