Chief Marketing Officer

The Country Chief Marketing Officer (CMO) will lead marketing efforts for a retail brand's expansion in Singapore. Responsibilities include developing and executing growth-driven marketing strategies, enhancing brand visibility, and creating impactful multi-channel campaigns. The CMO will oversee brand management, conduct market analysis, and manage a high-performing marketing team. The role requires a visionary leader capable of driving results in a fast-paced environment and deep knowledge of the Singaporean market.

Position Title: Country Chief Marketing Officer (CMO)

Location: Singapore

Industry: Retail

We are seeking an innovative and strategic Country Chief Marketing Officer (CMO) to lead and drive the marketing efforts of our rapidly expanding retail brand in Singapore. As the CMO, you will be responsible for developing and executing comprehensive marketing strategies to support our ambitious growth targets over the next few years. This role requires a visionary leader who can manage a dynamic marketing team, optimize brand positioning, and create impactful campaigns that resonate with the local market while aligning with global objectives.

• Strategic Planning: Develop and implement a robust marketing strategy to drive exponential growth, enhance brand visibility, and increase market share in Singapore.
• Brand Management: Oversee the evolution and strengthening of the brand identity, ensuring consistency and alignment with the company's global vision while adapting to local market needs.
• Campaign Development: Create and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions, to drive customer engagement and sales.
• Market Analysis: Conduct in-depth market research and analysis to identify consumer trends, competitive landscape, and growth opportunities. Utilize insights to inform strategic decisions and marketing initiatives.
• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
• Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives, and adjust strategies based on data-driven insights.
• Cross-Functional Collaboration: Work closely with other departments, including sales, operations, and product development, to ensure cohesive execution of marketing strategies and alignment with overall business goals.
• Stakeholder Engagement: Build and maintain strong relationships with external partners, media, and agencies to enhance brand presence and support marketing objectives.

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
• Experience: Minimum of 10 years of experience in marketing leadership roles, with a proven track record in the retail sector and experience in scaling brands.
• Skills: Strong strategic and analytical skills, with the ability to develop and execute innovative marketing strategies. Excellent communication, presentation, and interpersonal abilities.
• Leadership: Demonstrated ability to lead and inspire a team, manage cross-functional projects, and drive results in a fast-paced environment.
• Technical Proficiency: Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
• Market Knowledge: Deep understanding of the Singaporean retail market and consumer behavior. Experience with international or regional marketing strategies is an advantage.
• Adaptability: Ability to thrive in a rapidly changing environment and manage multiple priorities effectively.
• Competitive salary and performance-based incentives
• Opportunities for professional growth and development
• Comprehensive health and wellness benefits
• Dynamic and collaborative work environment