Chief Marketing Officer

3 days ago


Singapore HRnet One Pte Ltd Full time

About Our Client We are partnering with a high-growth transportation technology company that provides demand-responsive routing and fleet optimization solutions to enterprises, government agencies, and mobility operators. The company operates across Southeast Asia and broader APAC , supporting large-scale passenger mobility and logistics operations. They are now entering a scale-up phase and are looking to hire a Chief Marketing Officer to build and drive the global marketing strategy from the ground up. Role Overview This is a key leadership role where you will establish and lead the marketing function end-to-end. The company's marketing investment has historically been light — you will have the opportunity to design the demand generation engine, product marketing frameworks, and brand positioning strategy . Responsibilities Develop and lead the regional B2B marketing strategy across Southeast Asia and APAC. Build and scale a demand generation and pipeline growth engine . Drive brand development and improve market visibility positioning the company as a leading mobility tech brand. Lead product marketing , developing value propositions, GTM launch plans, and competitive positioning. Strengthen channel and partnership marketing , supporting growth through distributors, operators, and enterprise customers. Introduce and scale digital marketing , which is currently under-developed. Establish KPIs, reporting frameworks, and attribution models to optimize marketing ROI. Build, coach, and expand the marketing team over time. Requirements 10+ years of experience in B2B marketing , preferably in SaaS, transportation tech, logistics tech, digital platforms, or enterprise solutions. Proven track record in taking a company from startup → scale-up stage. Strong experience in: Demand Generation Product Marketing Channel/Partner Marketing Regional experience across multiple APAC markets . Comfortable building marketing systems, campaigns, and teams from scratch —zero to one builder mindset. Strategic thinker who is also hands-on, with strong cross-functional alignment and stakeholder management skills. #J-18808-Ljbffr



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