Regional Digital Marketing Campaign Specialist

Position Summary

Role and Responsibilities

Campaign Strategy and Planning (25%)
- Regional Strategy Development: Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.
- Audience Strategy: Develop and refine regional first-party (1P) audience strategies to enhance targeting and personalization efforts.
- Agency Coordination: Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
- Cross-Functional Collaboration: Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung’s broader business objectives and sales programs.
- Performance Evaluation: Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.
- Reporting & Innovation: Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.

Campaign Management (45%)
- Regional CRM Leadership: Act as the primary CRM expert and key point of contact for 8 markets, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.
- Briefs & Calendars: Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.
- Audience Segmentation and Customer Experience Journey Development: Conduct thorough target audience research and implement data-driven customer segmentation and contact plans for personalized customer experience journeys.
- Creative Development & Brand Standards Alignment: Collaborate with the creative team to develop content and creatives that are aligned with campaign objectives and Samsung’s brand standards.
- CRM Campaign Tool: Utilize marketing automation tool to deploy CRM campaigns, ensuring effective use within automated workflows and personalized customer journeys. Leverage analytics tools to monitor performance and make data-driven optimizations.
- Performance Management: Drive action plans through regular bi-monthly calls with markets, monitoring performance to meet targets.
- KPI Definition & Tracking: Define and monitor key performance indicators (KPIs) and performance drivers (KPDs) across CRM channels to ensure alignment with Samsung’s business results.
- Global Coordination: Partner with HQ to execute global project launches and regional initiatives, ensuring integration with local execution.
- Customer Experience: Identify opportunities to enhance the customer experience based on feedback and market insights. Monitor competitor activities to adjust strategies as needed.

Execution and Management (30%)
- Project Oversight: Manage multiple projects, coordinating with internal teams and stakeholders to meet deadlines and milestones. Provide regular updates on progress.
- Agency and Management: Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.
- Analytics & Optimization: Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.
- Opportunity Identification: Analyze existing data to uncover quick win opportunities that drive immediate business results.

Administrative Support: Assist with budgeting, administrative tasks, and reporting needs to support the digital marketing team

Skills and Qualifications
- CRM Platform & Campaign Management Expertise: Proficiency in Adobe Campaign and Salesforce Marketing Cloud.
- Analytical Acumen: Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
- Project Management: Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.
- Communication & Collaboration: Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.
- Industry Knowledge: Comprehensive understanding of digital marketing trends, strategies, and best practices, especially within technology and consumer electronics sectors.

Key Competencies:

- Strategic Execution: Ability to develop and implement strategic marketing plans that align with business goals and drive performance.
- CRM Management: Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.
- Data-Driven Optimization: Proficiency in utilizing data analytics to enhance campaign effectiveness and achieve targeted outcomes.
- Cross-Functional Collaboration: Skill in coordinating with various departments and stakeholders to ensure integrated and effective marketing strategies.
- Project & Stakehol