Retail Marketing Manager

2 days ago

Central Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Retail Marketing Manager**

As a Retail Marketing Manager, you will own marketing initiatives bringing brands to life in third-party retail environments. The team comprises a small group of innovation-minded marketers dedicated to growing our tech clients' business by driving the adoption of their consumer-targeted devices. You’ll be focused on reinforcing this mission by owning retail programs end-to-end and reporting/KPIs.

As the Retail Marketing Manager, you will lead the work to create the best-in-class customer experience of hardware products and services at Singapore carriers and retailers. This includes the physical touchpoints at the stores and online touchpoints at the retailer's websites.

Role:

- Program manage new product launches for Singapore. Oversee all aspects of new product launches, from initial planning to execution and post-launch analysis, ensuring smooth and successful market entry within Singapore.
- Collaborate closely with the Singapore marketing lead to identify and understand the unique challenges faced by retail and carrier partners. Develop and implement strategic solutions leveraging the products to address these challenges effectively.
- Gather and analyze data on user and partner behavior, preferences, and feedback. Utilize robust analytical techniques to generate actionable insights and fact-based recommendations to optimize marketing strategies and product positioning.
- Serve as the central point of contact for all campaign-related matters, facilitating communication and collaboration among various internal cross-functional teams, including sales, product development, and logistics.
- Plan, coordinate, and execute the creation and deployment of merchandising assets for both in-store and online retail environments. Ensure consistency and effectiveness of messaging and visual presentation across all touchpoints to enhance customer experience and drive sales.

You:

- BA/BS degree preferred, or relevant industry experience.
- 6+ years of experience in retail, merchandising and/or omnichannel marketing is highly preferable.
- Strong program management capabilities, highly organised, and excellent stakeholder management and partnership capacity.
- Experience in retail production and a strong eye for design aesthetics are required.
- Flexibility and ability to work under ambiguity and uncertainty.
- Able to work in a fast-paced, deadline-driven, and techy work environment.
- High energy and go-getter attitude coupled with a flexible mindset, teamwork and dedication to the project's success.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to support the projects spanning across JAPAC.

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