Performance Marketing Manager
6 days ago
1) Ad Strategy & Operations
- Optimize ad campaigns and spending
- Across different platforms and traffic sources: Facebook, Google, YouTube, TikTok, Online marketplaces
- Work with Creative Team to create, iterate and identify winning creative angles and assets
- Write and iterate on ad copy to optimise ad performance
- Website
- Conversion Rate Optimization: use VWO to perform A/B testing== Search engine optimization
- Strategic partnerships:
- Build and maintain relationships, negotiate on campaign terms
- OTT partnerships, BNPL partnerships, Online Marketplaces
- Reporting: Build and maintain dashboards to track performance of ads, campaigns, partnerships etc.
2) Overall Strategy
- Work with Managing Director and Country Director(s) to develop and execute on strategies relating to product launches, product positioning, pricing and promotions, branding and partnerships
3) Team Management & Leadership
- Recruit and build a high-performing team of performance marketers
- Motivate, train, and encourage knowledge-sharing amongst team members
**Requirements**:
- Minimum of 5 years of experience in digital marketing - preferred to be in a performance marketing agency or e-commerce company
- Possess a Bachelor's Degree in Marketing
- Proficient in FB Ads, with more than 3 years of experience
- Proficient in Google Adwords, Google Analytics and Google Tag Manager, with more than 2 years of experience
- Data-driven and analytical
- Project Management: Being able to manage and lead a team towards results, work with account managers and get tasks/ projects completed within a tight timeline
- Take leadership and ownership of results, metrics and optimisation
- Natural passion, curiousity and hunger to learn in the digital marketing space
**Benefits**
- Annual outpatient benefit (Includes dental and optical benefits)
- Birthday leave
- Annual increment
- Performance bonus
- Free flow snacks and Bubble Tea Friday
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