Marketing Automation

2 days ago

Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

**About Us**:
MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

**What We Offer**:
You will be entitled to a competitive salary and attractive benefits, including:

- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program

**About the Job**:
The Marketing Automation & Customer Data Platform (CDP) Lead will be responsible for leading the implementation and effective integration of marketing automation tools across the Group, ensuring alignment across business functions and objectives.

Post-implementation, their focus will include developing strategies for enhancing customer experiences through advanced personalization techniques.

This is a great opportunity to join the company and focus on one of the key strategic priorities, and create a big impact at scale, while learning about various technologies and tools.

**The Marketing Automation & CDP Lead will be responsible for**:

- Lead marketing automation tools implementation and integration across business functions
- Work closely with relevant stakeholders across the business at all levels to gather requirements and feedback
- Understand, negotiate, and ensure alignment across business functions and objectives with regard to marketing automation tools and CDP implementation
- Strategise and implement advanced personalization initiatives to elevate the customer experience across various touchpoints.
- Facilitate training and create comprehensive documentation to support the adoption and effective use of new marketing tools and platforms.
- Monitor and evaluate the effectiveness of personalization strategies, adjusting approaches as needed to meet changing business and market demands.

**In this role, we are looking for someone with**:

- Deep understanding of customer lifecycle management and personalization strategies.
- Demonstrated experience in implementing and scaling marketing automation and customer data platforms.
- Strong analytical skills with a data-driven approach to product development and strategy refinement.
- Excellent communication skills and adept at managing stakeholder relationships.
- Capability to excel in a fast-paced environment, managing multiple priorities and adapting to evolving business needs.
- A strong understanding of end to end lifecycle management for customer

**Good to have**:

- Practical experience with marketing automation tools and CDPs, such as Braze and/or mParticle.
- Background in the insurance or banking sector is advantageous.
- Familiarity with data privacy regulations and compliance standards.
- Experience leading digital transformation projects, particularly in marketing.

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