Loyalty Marketing Executive

6 days ago

Singapore Singapore Airlines Full time

**Responsibilities**

Programme Development
- Lead the design, proposal and implementation of KrisFlyer programme initiatives to improve our ability to enlarge and strengthen loyalty for SIA group including SIA, Scoot, Krisshop, Kris+, Pelago.
- Engage and collaborate with key internal and external stakeholders in project development and execution.
- Plan and manage project timelines to meet key project milestones
- Performing data analytics to generate and identify key member behaviours and emergent trends
- Update and execute KrisFlyer related policies in alignment with compliance requirements, strategic business objectives, customer experience needs.
- Competitive monitoring and benchmarking to identify and analyse major trends and features
- Management reporting
- Serve as an advocate and share knowledge of key KrisFlyer programme features and benefits on SIA Group to both internal and external audiences

Support and Operations
- Keep abreast with latest customer sentiments and feedback on KrisFlyer programme related issues
- Work with IT team to track and deliver bug fixes
- Handle escalations of KrisFlyer membership issues

Key Challenges
- Understanding / analysing data to develop insights / business needs / actions
- Facilitating collaboration between different business units and stakeholders
- Maintain programme relevance and coherence

**Requirements**:

- Possesses a good bachelor’s degree in any discipline. A degree in IT, E-commerce, Business, Business Analytics, Engineering would be an advantage.
- Experience in Project Management involving inter-business unit collaboration would be an advantage.
- Strong analytical and problem-solving skills, self-driven and motivated to achieve results
- Excellent interpersonal, planning and organisation skills
- Good digital skills with an understanding of trends in the fields of loyalty programmes and ecommerce would be an advantage

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