Marketing Automation Specialist

NOVI Health is on a mission to enable people everywhere to live healthier and free of chronic disease. We are a Singapore-based healthcare and technology company, that recently raised Series A, looking for a Marketing Automation Specialist to join our expanding team and supercharge our goal to impact more lives.

**Job Overview**:
As a Marketing Automation Specialist, you will play a crucial role in developing, implementing, and optimizing our marketing automation strategies and campaigns. You will be responsible for leveraging marketing automation tools to drive customer engagement, lead generation, and overall marketing effectiveness. This position offers an exciting opportunity to contribute to the success of a cutting-edge healthcare technology company.

**Responsibilities**:

- Develop and execute marketing automation strategies to drive customer acquisition, engagement, and retention.
- Create and manage end-to-end marketing campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar).
- Collaborate with cross-functional teams (marketing, sales, product) to align marketing automation initiatives with business objectives.
- Implement lead scoring models and workflows to nurture leads and move them through the marketing and sales funnels.
- Monitor and analyze campaign performance metrics, generate reports, and provide insights for continuous optimization.
- Conduct regular data analysis to identify trends, segment audiences, and drive data-driven decision-making.
- Implement and maintain marketing automation best practices, standards, and governance policies.
- Stay up-to-date with industry trends and emerging technologies related to marketing automation and suggest innovative ideas to improve marketing effectiveness.
- Collaborate with the marketing team to ensure consistent branding and messaging across all marketing automation campaigns.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field.
- Proven work experience as a Marketing Automation Specialist or similar role in a fast-paced environment.
- Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and experience in campaign development and execution.
- Solid knowledge of CRM systems (e.g., Salesforce) and integrating marketing automation platforms with CRM systems.
- Excellent analytical skills and the ability to derive actionable insights from campaign data.
- Familiarity with data management and segmentation best practices.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Self-motivated with a proactive approach to problem-solving and continuous improvement.
- Excellent communication and collaboration skills to work effectively within cross-functional teams.

**Requirements**:

- Experience in the healthcare or health tech industry.
- Certification in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Familiarity with SEO and content marketing strategies.

**Why Work with Us?**:
We are an early-stage startup, so you will have a big part to play in shaping the work that will be done, as well as the culture. If being able to have a hand in many broad based areas excites you, or if you are looking to maximise learning opportunities, then this might be a good fit.

**About NOVI Health**:
NOVI Health is a fast-growing VC-backed health tech start-up based in Singapore reimagining the way care for chronic disease is delivered. Run by a team of dynamic individuals with a passion to improve healthcare, we're positively changing the way healthcare is delivered by integrating traditional medical practice with consumer tech - providing a full-stack health solution that combines medical care, fitness, and diet coaching, together with continuous glucose monitoring and support.