Marketing Analyst, Media

4 days ago

Singapore Google Full time

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

**Minimum qualifications**:

- 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
- Experience in campaign brand lift measurement using problem-solving insights to guide media planning or digital marketing (e.g., analytics, performance incrementally and multi-touch attribution).

**Preferred qualifications**:

- Bachelor's degree in Maths, Statistics, Engineering, Research Methods, Economics or a related field.
- Experience with data mining principles and querying large complex data sets (e.g., SQL).
- Experience in market research principles (e.g., sampling) and analysis of survey data (e.g., data segmentation and conjoint analysis).
- Knowledge of statistical modeling techniques such as regression analysis, linear, logistic, ridge.

**About the job**:
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

**Responsibilities**:

- Build holistic solutions for marketing issues, uncovering opportunities for measurement and optimization to help brand and performance marketing reach the next level.
- Build measurement plans, guide media investment to improve measurability, coordinate reporting, and ensure the incorporation of all key business drivers.
- Analyze campaign results, report the media effectiveness across all stakeholder groups, find best practices, bring surface opportunities and identify risks.
- Provide expert consultation to leverage results from diverse measurement sources such as marketing mix models, geo experiments, conversion lift studies and other incrementality tests to provide clear narratives and inform marketing strategy.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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