Senior Social Media Analyst

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Senior Social Media Analyst**

As a Social Media Analyst supporting our client - one of the largest technology brands, you’ll play a pivotal role in owning measurement and analysis of their social booster campaigns and how it fits in the broader social marketing campaigns.

Your primary focus will be creating engaging and cutting-edge social strategies targeted toward consumers. You will work across several of our client's products and consumer apps in APAC to deliver methodological and intelligent campaign performance insight reports. You’ll also bridge the country, regional and global teams. It’s imperative to be a self-starter, dynamic with a can-do attitude. This opportunity would suit someone knowledgeable and skilled in marketing measurement, Social Media and Analytics, with solid spreadsheet skills, a love of data, and interested in exploring new ways of using data to drive business value.

Role:

- Lead campaign measurement reporting from Earned, Owned and Paid Social data for the local market and/or product teams.
- Set up, maintain and develop social listening databases across key markets and products for establishing relevant baselines.
- Implement a consistent campaign measurement framework that can be scaled using regional and global best practices
- Uncover data-based insights, drive experiments with marketing teams and iterate to find winning strategies in Social
- Translate complex analytics to easy-to-understand and engaging recommendations for internal marketing teams and relevant agencies working on Social
- Lead the internal discussions on Social campaign measurement between marketing teams and supporting social media research agencies
- Initiate experimental projects on your own for at least 10% of your working time

You:

- 8 years+ of experience in an advertising, digital, or social media agency or in technology companies as a social media analyst, measurement analyst, digital marketing or marketing analyst
- Understanding that social media data is inherently messy and largely irrelevant. Our job is to find what matters, and we can learn from it.
- Relevant skills in working with social listening tools (e.g. Brandwatch) and developing clean boolean.
- Understand the best marketing analytics tools available for audience behaviour and campaign data.
- A keen interest in data-driven marketing and understanding data's important role in campaigns or always-on strategy.
- Capable of visualising data and quickly producing charts and graphs that tell and story to our team and internal marketers.
- An appreciation of structure and simplicity in everything you do.
- A strong understanding and knowledge of relevant social platforms and their data.
- Proven ability to set campaign goals, KPIs and targets.
- The ability to turn data into tangible learnings and recommendations that can be applied across marketing activations.
- The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
- Strong communication skills while having a proactive attitude.
- Skilled in data management and visualisation tools (Sheets, Slides, Data Studio).
- A problem-solver, adept at facing challenges and creating solutions.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.