Product Manager
3 days ago
**Accountabilities**:
- Leads the marketing team and country cross-functional brand team (CBT)
- Develops the Country Brand Plan and strategy and ensures execution of the corresponding Tactical Plan
- Delivers multi-channel branding campaign in line with global guidance
- Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized
- Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values
**Responsibilities:**
- Leads the country cross functional brand team (CBT) in defining overall brand strategy, direction and tactics, to achieve the brand ambition
- Leads and coaches Associate Product Manager (direct report) to support the planning and execution of tactics and the multi-channel promotional activities.
- Develops and implements the Country Brand Plan based, utilizing global brand plans and customizing based on local insights and market dynamics
- Drives and encourages the team to find innovative solutions
- Design, localize, and executes multi-channel promotional activities (e.g., detail aids, message scripts, RTEs, webinars, congresses, etc.) utilizing global and other country assets
- Leads the development and execution of the brand’s omni-channel engagement strategy and plan
- Develops long range forecasts, budget and latest forecast estimates with key assumptions and drivers
- Identifies business opportunities, develops business cases to maximize penetration into the osteoporosis market
- Collects and analyses market research and field insights and refine plans and takes mitigation actions as required
- Works closely with the sales team to gather customer insights and feedback, to further refine strategy and tactical plans
- Coordinates competitive intelligence and drives competitive action plans
- Partners and collaborates with marketeers and brand leads in other countries
- Recruits and manages external vendors
- Plans and manages marketing expenditure budget
- Member of the Amgen Singapore Leadership team and reporting to the Singapore and Malaysia General Manager
**Qualifications:**
Minimum Requirements:
- Bachelor’s degree in marketing, science-related degree or a related field
- Minimum 5 to 8 years of experience in industry
- Minimum 3 years of experience in Marketing
- Fluency in English, both oral and written communications
- Financial, forecasting and budgeting skills and experience
- Computer skills (MS Office programs)
- Eligible to work in Singapore
Preferred Requirements:
- Minimum 2 years in a big pharmaceutical company
- Experience in General Medicine and/or Chronic diseases
- Documented success in gaining or maintaining market leadership position
Join Us
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
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