Web3 Content Strategist

**Who We Are**:

- At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
- We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn't matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.

**About the job**:
**Who We Are**:

- At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX's vision is a world of financial access backed by blockchain and the power of decentralized finance._
- We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn't matter where you come from, everyone feels valued here, respected and has the same opportunities to develop and thrive — we want to bring out the best in you._

**About the opportunity**:
**About the team**:

- The content strategist sits within the Product Marketing function, which tells our product's story to the market. We directly impact the business by working closely with Product and Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition and engagement._

**What you will do**:
- Work with Product Marketing to translate our value proposition and complex technical concepts into clear, user-friendly and compelling collateral, including blog posts, social media updates, videos, and other types of content.-
- Develop a content calendar that outlines the topics, formats, and distribution channels for each piece of content.-
- Conduct market research and stay on top of the latest industry trends and developments to inform content strategy.-
- Drive development of unique content that resonates with different audiences types, guiding them along their customer journeys.-
- Build foundational programs to support the regular creation of thought leadership articles, guides, videos, and use cases.-
- Define KPIs for Content Marketing programs and actively measure, optimize and iterate on online content to drive growth.**What we look for in you**:
- 3-5 years of professional experience as a content creator, content strategist or in a similar function.-
- Excellent knowledge of content strategies to build a powerful network. Ability to outline strategy and subsequent actionable detailed plans-
- Excellent storyteller and passionate about creative writing.-
- Ability to break down complex technical concepts into simple appealing content.-
- Strong project management skills and is able to drive multi-projects within a stipulated timeline-
- Strong interest and experience in Web3, DeFi & Blockchain is preferred-
- Excellent problem solving skills with the ability to take an entrepreneurial approach to resolve challenges