UI Bwb/ecom Strategy

JOB TITLE: UI BWB/ECOM Strategy & Marketing Head

LOCATION: Singapore

UNILEVER INTERNATIONAL IS...

(drum rolls). Unilever’s White Space Arm

As the ninth global cluster, we work across the world to fill white spaces for Unilever. Our purpose is to serve the underserved consumers, customers, channels, geographies and categories.

WE TREAT BUSINESS AS OUR OWN

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1bn+, fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories.

Our next mission is to go from 1bn+ to 5bn and become a role model CPG organisation in 3 key areas - purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.

GAME CHANGING BUSINESS

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference through 5 traits of - 1. hunger for growth 2. Working and winning together 3. Passion for execution 4. Consumer and Customer obsession 5. Nurturing our tribe.

We will be the fastest route-to-market globally;
- We go where no (man, woman or distributor) has ever explored;
- Impossible is an opinion, not a fact;
- Speed is our currency;
- When brands are built right, they can last a lifetime.

ABOUT MARKETING IN UI...

Marketing in UI will own and drive the growth from 1bn to 5bn by:

- Building leading market share positions in S.M.I.L.E. (Small Island Landlocked & Extreme) geographies to serve underserved geographies - combination of digital + in store execution
- Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers
- Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Gov't & NGO (GIN), Cross Border eCom, Discounters etc.
- Serving underserved brands by building a global model to seed, incubate and scale brands especially in Health and beauty, eCom and modern trade
- Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc.

Marketing in UI is digital driven with 90% spends online across social, search, performance marketing with a high focus on high ROI marketing.

Beauty & Well being is a 300mn+ business for UI that has doubled in the past 4 years with an ambition to double again to 600mn in the next few years and then onto a billion.

The strategic role for BWB BG is to build a profitable and winning business building hair care, skin care and well being brands in white space geographies and channels globally.

The role will also make ecommerce a focussed pioneering channel to build BWB and other BG brands for UI - drive portfolio selection, performance marketing, scale top sellers in market places globally and partner with the UI BU teams to build UI into an ecommerce powerhouse.

THE ROLE IS IMPORTANT BECAUSE...
- BWB & Ecom Head will lead the UI BWB central marketing team and ecommerce teams across all geographies to lead UI BWB to 1bn and UI ecom to 25% of the business
- UI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party data
- BWB & Ecom Head will drive ecom strategy, digital marketing excellence, a culture of consumer and customer obsession and work to be a pioneer in the world of ecommerce
- The No.1 Responsibility for the BWB & eCom Head is to craft and curate winning mixes and comms for key BWB brands that help the BU teams scale the business in ecommerce globally
- You’ll partner with BD teams to analyse the market and lead cross-functional UI teams to land innovations in market fast with impact.

YOU'LL MANAGE/TRAVEL...
- You will manage the BWB marketing team and global ecommerce teams
- You will regularly travel to our key hubs in Singapore, Korea India, Dubai, Europe an