Branding & Marketing Executive
5 days ago
As our **Marketing & Brand Executive**, you’ll bring our premium skincare and spa brand to life through compelling content, creative campaigns, and meaningful collaborations. You’ll take the lead in crafting our brand narrative across digital channels, influencer partnerships, and on-the-ground activations.
**Responsibilities**:
- **Own social media**: Manage and grow our IG, FB, XiaoHongShu & TikTok etc presence with engaging, on-brand content
- **Create content**: Plan, shoot, and edit photos/videos; design simple visuals using tools like Canva, CapCut, or Photoshop
- **Run campaigns**: Lead digital marketing efforts, influencer campaigns, and seasonal promotions
- **Build partnerships**: Collaborate with local lifestyle brands, creators, influencers and businesses for co-marketing initiatives
- **Support activations**: Plan, coordinate and execute boutique events, client-facing activations, and other marketing initiatives
- **Drive storytelling**: Help shape a visual and verbal brand story that resonates with our target audience
**Requirements**:
- 3+ years of relevant marketing experience in beauty, wellness, or lifestyle industries
- Strong creative eye with hands-on content creation and editing experience
- Excellent communication and collaboration skills
- Ability to work independently in a hybrid work setup (remote + on-site support as needed)
- Passion for storytelling, visuals, and all things social mediaProfiency in Chinese is required as there is a need to handle and manage chinese social media platforms
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