Client Strategy Lead

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Client Strategy Lead

As a Client Strategist, you will play a pivotal role in overseeing key client accounts' strategic direction and growth. You will drive the overall strategic vision, provide high-level insights, and lead planning sessions. Your marketing strategy expertise and ability to identify growth opportunities and deliver data-driven recommendations will ensure clients' business objectives are met and exceeded.

**Responsibilities**:
Client Relationship Management: Act as the primary strategic advisor for clients, building strong, trust-based relationships with senior stakeholders. Ensure that clients are consistently engaged and satisfied with the strategic direction and insights provided by the agency. Develop a deep understanding of client's business objectives, challenges, and industry dynamics. Ensure clear communication of insights and recommendations as well as actionable next steps for clients to implement.

Strategic Insight & Recommendations: Review and analyse client briefs, scopes, and KPIs, offering strategic recommendations for improvement, growth, and optimisation. Lead quarterly business reviews (QBRs), presenting data-driven insights and strategic recommendations that drive client success. Monitor and evaluate campaign performance, providing clients and internal teams with actionable insights. Scope & Opportunity Identification: Identify and act on areas for upselling, cross-selling, and new business development opportunities within existing client relationships. Analyse competitive landscape and market trends to provide clients with insights that inform business and marketing strategies. Stay on top of industry trends, competitive analysis, and emerging technologies to offer clients forward-thinking, innovative strategies. Client Strategy & Growth: Lead strategic planning sessions, ensuring all client campaigns align with their overall business goals. Serve as a thought leader, continuously bringing clients fresh ideas and innovative approaches. Work with the account operations team to monitor client satisfaction levels, collaborating proactively to resolve issues before they arise. Team Collaboration: Collaborate with and lead cross-functional teams to ensure seamless execution of client strategies. Collaborate with the leadership team to ensure that client recommendations and strategies drive towards business goals.

**Requirements**:

- Minimum 15 years of experience in account management, client strategy, or marketing, ideally within an agency environment.
- Proven background as an Account Director/Digital Director or in a senior client-facing role, with experience managing multiple client accounts simultaneously.
- Strong understanding of marketing strategy, digital channels, and performance metrics.
- Experience in conducting and leading business reviews, presenting strategic insights, and recommending growth opportunities to clients.
- Strong strategic thinking and problem-solving abilities.
- Excellent client relationship management.
- Ability to analyse data, generate insights, and develop actionable strategies.
- Familiarity with digital marketing tools and platforms, including performance marketing, search CRM, analytics, and campaign management systems.
- Proactive, self-motivated, and results-driven.
- Experience in marketing operations and media management, MarTech/AdTech, and media advisory.
- Demonstrated skills in team leadership and project management, with a focus on empathetic leadership and effective execution.
- Experience in developing and implementing high-impact marketing initiatives across the APAC region with EMEA experience.
- Skilled in aligning communications strategies with business objectives and driving growth through creative campaigns and data-driven insights.
- Experience in designing and spearheading global client media strategy and growth initiatives.