Sales Manager

5 days ago

Singapore MR POPIAH PTE. LTD. Full time

**Key Responsibilities**:
**Sales Strategy & Growth**:

- Develop and execute sales strategies to achieve monthly and annual targets across HoReCa, vending, and distribution channels.
- Acquire new clients across local markets, including restaurants, caterers, institutions, vending partners, and distributors.
- Monitor market trends and suggest new business opportunities, channels, and product placements.
- Take full ownership of sales performance, client pipeline, and growth initiatives.

**Team Management**:

- Lead and guide the sales team, including executives, merchandisers, and promoters.
- Set clear KPIs, provide coaching, and motivate the team to meet sales and execution targets.
- Conduct regular training, performance reviews, and create SOPs to strengthen team capabilities.

**Key Account Management**:

- Manage and grow key accounts in HoReCa, foodservice, vending, and distributor networks.
- Lead negotiations on pricing, contract terms, and product listings.
- Ensure effective execution of trade promotions and maintain strong brand presence at customer touchpoints.

**Sales Operations & Coordination**:

- Coordinate with internal teams (marketing, logistics, operations, production) to align stock, order fulfilment, and campaign rollout.
- Develop and implement internal systems for tracking sales activities, quotations, order processes, and client servicing.
- Prepare and present regular sales performance reports and market insights to management.

**Pricing Strategy & Budget Control**:

- Propose pricing strategies that align with business goals and market competitiveness.
- Work with the finance team to monitor margins and profitability across channels.
- Manage channel budgets for sampling, trade promotions, and activation activities.

**Ad-Hoc Duties**:

- Support special projects or assignments as directed by the Business Development Director or Managing Director.
- Take on additional responsibilities that contribute to business growth and operational efficiency.

**Requirements**:

- Diploma or Degree in Business, Sales, Marketing, or a related field.
- Minimum 5 years of sales experience in the **frozen food**, **FMCG**, or **food manufacturing**industry.
- Proven track record in managing **HoReCa**, **distributors**, and **vending**accounts for chilled/frozen products.
- Experience leading a sales team and building internal sales systems or SOPs.
- Familiar with **cold chain logistics**, storage, and delivery requirements.
- Understanding of product shelf life, handling, and placement for frozen food.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and relationship-building abilities.
- Strategic and analytical thinking, with hands-on execution capabilities.
- Proficiency in sales reporting tools (Excel, CRM, or inventory platforms).
- Self-motivated, organised, and results-oriented.
- Able to multitask and perform in a fast-paced, growing environment.
- Willing to travel locally for client meetings, sampling, or site visits.
- Possessing own transport is an advantage.

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