Content Strategist

**Location**

Singapore, Central Singapore

**Job Type**

Permanent

**Salary**

$2,000 - $7,000 Per Month

**Date Posted**

9 minutes ago

Additional Details

**Job ID**

12256

**Job Views**

1

Roles & Responsibilities

**About Merkle B2B**

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to
- end, best-in-class B2B agency, we are growing at a rapid and exciting pace. You will be joining a team of over 1,000 B2B specialists globally, acting as agency of record for some of the biggest and most exciting B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don’t just take our word for it - we’ve recently won The Drum’s Best Large B2B agency award.

At MB2B, we are determined to be the best - and we know that only comes from having the best people on our teams. So, as we progress and develop as a company, you will too. Within our fast
- growing network, there’s plenty of opportunity to develop your skillset through market-leading training schemes, including our proprietary Merkle University courses. You’ll be encouraged to be curious, to share new ideas and to be innovative and bold - we believe great ideas should come from everyone in the team. To that end we’re also actively engaged in ensuring DEI is at the heart of what we think, say and do. We work as part of the many pillars within our global and local DEI group - and strongly encourage all of our teams to be actively involved here too.

In exchange for your contribution to our award-winning company, we make sure you’ll find the right work-life balance - mental wellness is incredibly important to us so we ensure everyone takes advantage of their generous holiday allowance as well as several additional Wellness Days each year - additional days off which are enjoyed by everyone within the Dentsu group. We know right now that the ability to work remotely is as important as the ability to come together f2f as a team and agency, so we have enabled each team to build bespoke charters to identify the rhythm and cadence of when it will add value to be in the office collaborating round a table and when it’s useful to work from where suits you - all with the goal of driving success for our clients, our teams and our agency in the smartest ways possible. We’re really proud of our company values and culture, and we want you to feel fully part of that fantastic community, something we celebrate in our regular company and team socials.

Currently we are looking for Content Strategist to join our growing Singapore team. Sitting as part of the strategy department, you will be the voice of reason that represents the client’s end goals for the creative, account, and business teams.

As a Content Strategist, you’ll help our B2B clients identify or plan their content marketing efforts across channels - sales material, social media, blog, print, anything. You are the beacon for content quality by implementing good editorial practices via workshops, one-on-one sessions, guides and template toolkit development. We have a creative and copy team, so you won’t be doing all the writing.

We are looking for high-level thinkers who put themselves in the shoes of our clients’ customers. You must be a standout idea generator and problem solver with excellent communication skills. Most of all, you know how to direct and tell a great story to a different set of audiences.

Your duties will include the responsibilities of a Content Strategist as set out in the job description, including;
- **Conceptualise a coherent content strategy** across different content formats (blogs, social media, whitepapers, websites, video boards) by repurposing, creating, or curating content. Ensure that the content strategy achieves the business objectives
- **Use research to guide your work** such as keyword research, desktop research, persona creation. You will be required to understand topic trends and customer thoughts.
- **Audit or measure content effectiveness** by conducting content audits on a periodical basis
- **Develop guides and templates**, content governance guidelines (style/voice, ToFU, MoFU, BoFU guides, content templates) and ensure they are met
- **Edit (and sometimes write) content** such as corporate strategy decks, blog posts, whitepapers, landing pages, toolkits, infographics etc
- **Craft out content pillars **and then oversee the writing tone and style guide for all content
**Desired Skills and Experience**
- 3 to 4 years of digital content experience
- Willing to conduct your own research on things that you don’t know, especially when trying to get an in-depth understanding of all buyer personas, topic trends and consumer’s thoughts
- Has preferably some client-facing experience
- Ability and a level of comfort to run interviews or