Programmatic Manager

1 day ago

Singapore AUDIENCE ON DEMAND Full time

This role requires deep understanding of the product and latest innovations and within the area of expertise. You will be responsible for the articulation of the recommended strategies, best practices and guidelines, and providing opportunities for innovation.

**Key Responsibilities**:

- Manage end-to-end execution of programmatic buys: understand business objectives and provide strategic recommendations as well as campaign set up, QA, analysis, and optimization.
- Respond to media RFPs and create new media proposals for assigned brands - effectively communicating digital strategies and rational for tactical approaches for each campaign.
- Responsible for the success of campaigns through management and optimization of media buying to meet media metrics /business goals.
- Proactively monitor and track performance across all campaigns and regularly review campaign performance with his/her unit
- Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities and manage monthly bill/pay and spend reporting coordination.
- Participate in regular knowledge sharing sessions to provide content, discuss learnings and propose new strategies for optimizing and enhancing campaign performance

**Key Requirements**:

- Bachelor’s degree or equivalent work experience
- Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
- 3+ years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social and/or Programmatic Media Buying-preferably in with a leading digital agency, ad tech or network
- Solid understanding of programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
- Excellent verbal and written communication skills; comfortable in a consultative, client-facing environment
- Ability to work collaboratively as part of a cross-functional and cross-cultural team
- Ability to handle multiple projects in a fast-paced environment

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