Client & Market Development Associate Manager
2 days ago
The purpose of this role is to support the business development and marketing of key Practice Areas for South East Asia in Singapore, through the delivery and execution of a diverse range of client, practice and marketing programs and initiatives. In this role you will work together with the local, regional and global Client & Market Development and Brand, Communications & Marketing teams, partners, lawyers and other stakeholders.
The Client & Market Development team is responsible for helping partners to develop the firm’s business, build its relationships with existing and potential clients and to manage the firm’s market profile. Your focus will be to deliver the highest client value through client and market strategies as well as brand, communications and marketing. There will be a sector or client focus in the role.
You will be a critical member of an seven-person South East Asia team and will liaise directly with partners, lawyers and other business professional colleagues. You will work very closely with the Asia Pacific Client & Market Development and Brand, Communications and Marketing team which consists of over 35 members across our eight Asia Pacific offices.
This is a hands-on role that requires quick and accurate work. Key attributes are a genuine enthusiasm to be a part of a busy team, an ability to prioritise, willingness and ability to take ownership of tasks with strong attention to detail and a proactive and positive mindset.
You will be enthusiastic, engaging and considered, with the ability to build relationships across many levels of business. You must be a proven collaborator, a strong team player and be comfortable taking ownership of the tasks at hand. You must be driven, resilient, genuine and committed.
Ability to innovate and improve existing processes is highly valued.
Key Responsibilities
Relationship building- Develop strong relationships with the fee earners in the appointed practice areas in Singapore.- Develop equally strong relationships across the APAC (and global as appropriate) CMD and BCM team so that you can effectively connect with the wider network.- Develop good relationships across all areas of Business Services.
Business planning- Understanding the external forces that shape the clients' industries and the legal profession. Assisting with the preparation of BD practice plans based on comprehensive market research (region and country macroeconomics, clients, competitors)- Advising partners on targeting and client relationships in conjunction with client, sector and country focus teams.
Client and sector focus- Support the Firm's key sector program by feeding into regional/global initiatives.- Advise partners on targeting and client relationships in conjunction with client, sector and country focus teams.- Institutionalising the client feedback process across the appointed practice areas.- Work with partners and Business Professional teams to maximise the return on investment from our significant BD and brand investments.
Opportunity spotting- Develop market knowledge, understanding and insights to identify potential business opportunities and expanding existing business, as well as raising the practice's profile via events, conferences and client seminars.- Identify and co-ordinate cross-selling opportunities with other practices, sectors and client teams.
Proposals, pitches and capability statements- Proactively project manage pitches, capability statements with fee earners and other business functions to produce key materials in PowerPoint, Word, etc.- Contribute to cross-border pitch projects, liaising with the global CMD team.- Support the pitching process, delivering market analysis to assist partners to assess new opportunities.- Maintain up to date Singapore marketing materials.- Track pitch outcomes and produce win/loss reporting.
Marketing and communications- Works with fee earners and secretaries to maintain up-to-date records of practice group activities- Produce and maintain targeted client lists in the Firm's database (InterAction).- Develop the Firm's reputation through targeted marketing communications, publications (newsletters, client briefings), awards and directories submissions.- Liaise with the BCM team on media and PR opportunities.
Events, seminars and conferences- Project manages client events including active participation in them, e.g. identifying the right people internally to attend/introduce- Work efficiently with the wider facilities and Business Professional team on both internal and external events.
Team support and management:
- Contributes to developing junior team colleagues as applicable to ensure they are providing consistent and quality support to the appointed practice areas by setting clear expectations, providing regular feedback and evaluating performance.- Encourage a culture of innovation and curiosity. Work with team members to develop new or enhance existing ways of working.- Create a fun and fulfilli
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