Segmentation Strategy

**Segmentation Strategy & BI**
**Department : Vehicle Sales & Marketing (BP60100)**

**Job Overview**
UD Trucks is known for our pioneering technologies and products within the commercial automotive industry. This role will:

- Track the development of all regions under UD Trucks and JVs and specifically monitor the truck market development, trends, competition activities and evolution of customer demand in each focus region/country.
- Segmentation analysis to establish, maintain and analyse current segmentation and potential segment to enter in the future.

**Responsibilities and Duties**

**Brand Positioning/Business Intelligence**:

- Track development of all focus regions/markets and prepare PESTEL updates for the management reference and use.
- Initiate and conduct surveys to identify the evolving market trends and customer preferences on a regular basis to help fine tune the UD Trucks and JVs overall strategy.
- Track the evolution of the HD, MD and LD truck markets in each region/market to closely monitor the market trend, regulatory changes, competitor activities, change in customer’s preference and provide these inputs to all the other functions so that these inputs are available to these functions to plan the product offer, features and the service offer.
- Work closely with the Product Offer Planning, Product Line Management and Service Offer Planning functions to identify opportunities to expand the sales in existing markets and also identify potential new markets and segments to enter with our product offer.

**Segmentation**:

- Develop segmentation for all markets and own sales breakdown.
- Create analysis for strategic purpose. (segmentation prioritization).

**Sales argumentation**:

- Support project teams and commercial teams with sales argumentation material.
- Coordinate with commercial training the information needed to support effective sales with right value approach.

**Minimum qualifications**
- At least a Bachelor’s Degree or equivalent.
- At least 5 years’ experience of relevant working experience.
- Experience from the commercial vehicle industry and work experience in UD Trucks business areas. Good understanding of products, service and customers in the truck industry.
- Good at multi-tasking in a fast-moving working environment.
- Good at time management and stress-handling.
- Detail and result oriented, broad-based administration skill needed.
- Good understanding & knowledge of brand management and marketing communications, preferably UD Trucks brand management and marketing experience in the market company.
- Strong commitment and drive to take initiatives, improve, and deliver. Structured and systematic way of working. Open minded and fast learner.
- Good personality with team and teamwork.
- Excellent oral & written English.
- Excellent interpersonal skills.
- Excellent skills in Microsoft Office, in particular MS PowerPoint, Outlook and Word.

**About UD Trucks**

Part of the Isuzu group, UD Trucks is a global leading international commercial vehicle solutions provider headquartered in Japan. At UD Trucks, we are defining the next generation of smart logistics solutions through advanced innovations in automation, electro mobility and connectivity. UD Trucks develops, manufactures and sells a wide range of heavy, medium and light-duty trucks, operating in more than 60 countries across all continents. Our trucks and people go the extra mile for our customers and business partners, day in and day out.

We are an 8,000+ strong team of colleagues with 40 nationalities who bring diversity and passion in delivering our products and services. We trust each other, work collaboratively and embrace change. At UD Trucks, our purpose is Better Life - to make life better for people and the planet. We have developed a culture that promotes:
**Diverse and friendly culture** - Strong culture of diversity and inclusion, organizing annual events, daily activities and open communication platforms including various internal voluntary networks.
**Empowered growth** - Global exposure and growth opportunities across functions and countries through internal mobility system and self-driven career opportunities, building a learning organization by enabling self-managed learning supported by the UD Academy.
**Flexibility with trust **- We continue to fully support both remote working (where and when applicable) and flexible working hours, we actively encourage our colleagues to maintain a good work/life balance. You will have the autonomy and flexibility to split your working time between both our wonderful, modern and equipped HQ and remotely.

Be part of our journey to create Better Life for society, for our customers and for yourself. UD Trucks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our colleagues.