Analytics & Campaigns Lead

Trust is the first of a new breed of banks in Singapore - digitally native and focused on delivering a delightful customer experience. You will work in a fast-paced and collaborative environment to solve new and interesting challenges each day. Together with our Trust team, you will help shape the future of our bank and be able to work on and solve many interesting challenges which we are facing, learn new ways of working, and help build delightful high quality products for our customers.

As an **Analytics & Campaigns Lead** you'd be able to work on and solve some of the many interesting challenges we are facing, learn new ways of working, and build delightful high-quality products for our customers.

**Responsibilities**:
We are seeking a highly skilled Data Analytics and Campaign Lead to join our team at Trust Bank. As a senior member of the organization, you will be responsible for driving bank-wide decision-making using data-driven insights. In addition, you will be managing and optimizing data-driven campaigns to improve customer engagement.

In this role, you will report to the Chief Data & Analytics Officer. You own and drive the process of building and improving management reports to enable data-driven decision making. In addition, you will be responsible for leading a team of MI and campaign professionals, overseeing the development and execution of data-driven marketing campaigns.

**Key Responsibilities**:

- Own and drive the process of building and improving management reports to enable data-driven decision making
- Develop and implement data-driven strategies to inform bank-wide decision-making
- Analyze customer data to identify trends and insights, and use these insights to optimize marketing campaigns and drive customer engagement
- Work closely with the data science and product teams to identify opportunities for customer segmentation and targeting, and use your expertise in data analysis to inform campaign strategy and optimisation.
- Collaborate with cross-functional teams to define and execute data-driven metrics and KPIs
- Utilize advanced analytical techniques to identify trends, patterns, and opportunities for improvement in customer engagement and retention
- Present findings, opportunities and recommendations to senior leadership and key stakeholders

In order to be successful at the role, you must have the following:

- Minimum 10 years of experience in financial services, with a focus on data analytics and data-driven campaign management
- Strong understanding of data analytics tools and techniques, including SQL, Python, and visualization tools like Tableau
- Experience working with data, gleaning insights, and driving business decisions at a senior level
- Excellent communication and presentation skills, with the ability to effectively present findings and recommendations to senior leadership and key stakeholders
- Ability to work collaboratively in a cross-functional team environment
- Highly analytical, with strong critical thinking and problem-solving skills
- Comfortable working in a fast-paced environment with high degrees of ambiguity
- Familiar with agile practices and be able to work in sprints with data scientists and data engineers to bring data use cases to life
- Bachelor's or Master's degree in a related field (e.g., Computer Science, Economics, Statistics, Business) is preferred

**Role Specific Technical Competencies**
- Strong understanding of data analytics tools and techniques, including SQL, Python, and visualization tools like Tableau
- Experience working with data, gleaning insights, and driving business decisions

**Come as you are** Trust is an inclusive and open-minded workplace. If you are smart and good at what you do, that's what we care about. So come as you are.

**Trust is an equal opportunity employer. We prohibit discrimination and harassment of any kind.** We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Trust are based on business needs, job requirements and individual qualifications, without regard to age, gender, physical ability, race, religion or belief, family or parental status, sexuality, or any other status protected by laws or regulations. We will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.