Associate, Campaign Analyst

1 week ago

Singapore Singtel Full time

**Associate, Campaign Analyst**:
**Date**:31 Dec 2024

**Location**: Singapore, Singapore

**Company**:Singtel Group

**Be a Part of Something BIG**

**Make An Impact By**
- Marketing campaign activation and audience creation
- Collaborate with CLM (customer lifecycle management), PM (product marketing), advanced analytics and wider business teams to gather campaign requirements and translate them into audience segmentation strategies mainly for upsell, cross-sell and/or retention marketing campaigns. Marketing channels will include electronic direct mail (EDM), SMS etc.
- Design, implement and optimize campaign audience filters/Next-Best-Action etc. in Oracle Marketing Cloud (Responsys) etc.
- Marketing campaign analysis
- Lead end-to-end campaign analysis to improve marketing performance and results, which may include:

- Write SQL queries and/or Python scripts to extract data for analysis
- Analyse marketing campaign performance to measure campaign effectiveness
- Suggest ideas/recommendations/hypotheses/experiment-to-conduct for the next marketing campaign based on derived insights
- Present the analysis, derived insights and suggested next-steps
- Establish benchmarks for marketing campaign performance
- Design and build Power BI dashboards and/or campaign reporting

**Skills for Success**:

- Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, or equivalent
- Minimum 1-2 years experiences in the field of marketing/advertising analytics
- Experience in:

- Marketing analytics
- Excel/SQL
- Formulate hypothesis, conduct experiment, statistical knowledge
- Data platforms/visualization tools
- Strong organizational skill & conscientious personality
- Meticulous, proactive and dynamic with ability to work independently
- Effective communication and people engagement skills
- Builder mindset
- Business continuity planning

**Rewards that Go Beyond**
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities

**Are you ready to say hello to BIG Possibilities?

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