Regional Marketing Manager
3 days ago
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About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.
Zoom is growing rapidly throughout Asia-Pacific and establishing Field Marketing best practices in the APAC region. The
_Regional Marketing Manager - Massmarket_ will be responsible for driving marketing programs that grow awareness and generate leads for our Massmarket segment which includes Small and Medium Businesses. This person will expand existing programs into these segments as well as create new tailored programs designed for the specific needs and cultures of these important markets. This role is based in Singapore and will focus on the APAC region.
**Responsibilities**:
- Build out the strategy and marketing programs to drive demand and generate leads for the Massmarket segment with an emphasis on digital and scale.
- Work collaboratively with regional sales leaders to develop and implement marketing plans that support sales pipeline goals. Measure progress to goals.
- Localize and scale campaigns working with marketing counterparts in our central teams.
- Execute Zoom’s Massmarket focused field marketing activities in the region in collaboration with local Field Marketing Managers.
- Responsible for working with Zoom’s customers for various customer advocacy projects.
- Set scalable processes and systems as marketing continues to expand in APAC.
- Manage agency relationships and projects through agencies.
**Requirements**:
- 5+ years marketing experience, preferably in the B2B software industry
- Marketing event management experience, both online and offline
- Budget development and management skills
- Exceptional project management skills and proven ability to collaborate effectively with, and contribute to cross-functional global teams
- Comfortable driving customer advocacy and working directly with Zoom customers large and small
- Ability to communicate effectively at all levels of an organization via presentation, written, and spoken channels
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.
Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.
At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
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