Data Analytics Lead

**About Us**

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

**The team**

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric & considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you

**The role**

You’ll have a front seat experience in impacting women across the globe through fashion and data.

You will play a pivotal role in championing a data-driven approach in our decision-making and empowering our organisation to act smarter, faster and more efficiently. You’ll be responsible for designing and implementing a variety of data-enabled solutions, generating actionable insights and launching direct decision output models to improve our business. In addition, you’ll play an important role in setting up best-practices and act as a leader and mentor for our data analysts and the broader team.

**Main responsibilities**

As our Analytics Lead, you will lead a team of data analysts and partner closely with the broader data team and cross-functional stakeholders to drive growth and efficiency across our business. This will include advancing our analytics capabilities across functions (from assortment to marketing) while enabling teams with on-going insights and decision support tools for better performance management.

Develop & manage a high-performing analytics team
- Lead, manage and develop a high-performing analytics team
- Develop and maintain framework, tools & best practices for the team to effectively scale
- The key contributor to our organisation’s data strategy and roadmap - defining success metrics in close collaboration with the broader data org, business and functional stakeholders
- Plan & manage analytics roadmap while partnering closely with the broader data organisation and business stakeholders
- Share and demonstrate the team’s work and impact to the broader organisation

Analytics frameworks and insights
- Create and drive the adoption of best practices & data framework so that data is analysed in an effective & unified manner across the business
- Partner with strategic finance to develop & track business plan and OKRs
- Define performance metrics, targets and ensure alignment across the company
- Design, build and maintain user-friendly reporting framework & dashboards
- Improve and maintain existing analytics framework (e.g. customer segmentation, product sorting)
- Present, prepare and coordinate on-going performance reviews (e.g. weekly and quarterly)
- Collaborate with functional teams to prioritise and solve business problems e.g. define problem, data collection requirements, transformation and execution of final solution, and present insights effectively through data storytelling to inspire action
- Drive overall company trust, understanding and effective usage of data

Decision models and automation
- Identify and scope new analytics opportunities with high ROI
- Partner with business stakeholders to refine problem statements and translate those into analytics projects that can be clearly defined and strategically solved
- Scop, plan and deliver analytics projects involving multiple stakeholders to achieve business objectives (ability to break down goals into clear milestones, objectives, KPIs and deliverables)
- Design, implement and maintain automated decision support models (from requirements gathering and impact estimation