Data Analytics Lead

Overview**:Tribal is the Total Experience** Agency**

First founded in 2001 as a division of DDB Group Singapore, Tribal Worldwide is one of the 35 Tribal Worldwide’s offices spanning 21 countries.

We connect brands with technologies that solve real life problems. And by blending online and offline experience with internal culture and process we create products, services and communications that people love.

With six specialist practices - designed to stand alone as well as snap together - we’re focused on creating value for customers and clients alike. Whether you draw on our expertise in Business Consultancy, Data Science and Customer Experience or Tech Consultancy, Creative and Innovation, we’ll help you redefine customer experience from the inside out.

**Responsibilities**:
**Key Responsibilities**
- Assist in business development and growth in data projects by working with Account Managers in developing and implementing new analytical methodologies
- Understand client’s business objectives and goals, develop Key Performance Indicators (KPIs) framework for clients, create tagging strategies and implement tags on websites, analyse client’s report and provide recommendation and insights for improvements
- Propose A/B testing ideas and implement A/B tests tailored to clients’ needs in order to improve the website performance
- Articulate Data strategy in response to pitch or client briefs and play an active role in the sell-in to key stakeholders
- Build and maintain client dashboards: establish partnership with clients in order to visualize data based on client specifications in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs
- Audit clients’ tech stack and recommend solutions based on clients’ needs
- Manage a deliverable calendar of recurring schedule and ad hoc reports
- Collaborate with the Planning, Tech and UX teams on data related projects to drive more revenue for the team
- Work on growing partnership with data focused MarTech vendors, i.e. CRM, Analytics, Customer Data Platforms platforms
- Stay abreast of best practices and the latest trends in Paid Social, Web analytics, SEO, SEM and Paid Media.
**Job Requirements**

You are:

- The leader of assessing performance at a customer level.
- Passionate to get hands on data and discover customer insights and value.
- A strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.
- Accountability and feel motivated by the opportunity to get things done.
- Detailed oriented and is obsessed with quality of data
- Responsible for all data related scope in the company
- Able to use data to drive business decisions and passionate about building effective and engaging visualization

You have:

- Bachelor’s degree or Masters in quantitative fields such as Statistics/ Mathematics/ Computer Science, Economics, Analytics and related field
- More than 8 years of working experience in the Data Analytics role, especially in Digital Marketing and has good skills in Research and Data Analytics
- Strong digital analytics experience, preferably more than 5 years’ experience using Google Analytics & Google Tag Manager, Adobe Experience Cloud (Adobe Launch, Adobe Analytics, Adobe Target, Adobe Audience Manager), Salesforce Marketing Cloud, CRM, CDP platforms or equivalent data focused MarTech knowledge
- Experience in creating dashboards using visualization tool, i.e. Tableau, Google Data Studio, Power BI
- Knowledge of data structures and algorithms for processing large data using Python, R programming, SQL or Microsoft Excel