Senior/manager, Regional CRM

1 week ago

Singapore Lazada Full time

**Location**:
**Singapore**

Department: Marketing & Communications

Location: Singapore

Main Duties and Responsibilities:
Develop and implement strategies to increase leads, improve campaigns, and build databases.
Lead day-to-day operations across the region by collaborating with cross-functional regional and local teams to understand requirements and technical specifications to enable and optimise automation of customer lifecycle journeys.
Develop SOPs, SLAs and guidebooks to empower local teams to rollout and manage the ongoing operations of these automated campaigns.
Identify and develop target customer profiles to implement seamless customer journeys and personalised brand experiences to achieve business objectives.
Manage marketing lead database and data dictionary while ensuring data hygiene and data quality.
Create in-depth test plans and pilots within an agile framework to better

Track key audience segment performance indicators across the region (e.g. Lifetime value, funnel stage metrics) and prepare report and insights for senior leadership team
Continuously evaluate and make improvement to CRM campaigns by leveraging data and real-time insights.

**Job Requirements**

Degree in Business Management, Marketing, Communications or the equivalent.
Minimum 5 years of experience in marketing automation, campaign management and/or digital marketing operations, with experience in developing and implementing marketing automation solutions at scale.
Familiarity and hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze and Adobe Campaign.

Possess knowledge and understanding of automation tools and CRM.
Good understanding of app marketing principles such as install, activation rate, arrival rate.
Web development and digital design skills are a strong plus.
Meticulous, data-driven, able to derive and validate ideas using data.
High learning agility, with the ability to thrive in a fast-paced, entrepreneurial and collaborative environment.
Ability to multitask and manage multiple projects and stakeholders simultaneously with adherence to agreed standards.

Ability to problem-solve and adapt to constant change and ambiguity.

Strong communication, interpersonal and stakeholder management skills

  • Senior Manager, Regional CRM

    2 weeks ago

    Singapore Sephora Full time

    **Position**: Senior Manager, Regional CRM **Profile**: At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Sephora SEA’s omni...

  • Senior Manager, Regional CRM

    7 days ago

    Singapore Sephora USA, Inc Full time

    Press Tab to Move to Skip to Content Link At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Sephora SEA’s omni channel business...

  • Regional CRM Manager

    2 days ago

    Singapore LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands,...

  • Regional CRM Clientelling Manager

    2 weeks ago

    Singapore Argyll Scott Full time

    A **global fashion maison** is looking for a** Regional CRM Clientelling Manager **to join its **Singapore **office. The Regional CRM Clientelling Manager will lead the creation, execution, and evaluation of clienteling programs that foster and amplify the Maison's relationships with its clients. The role mission is to ensure that every client touchpoint is...

  • Senior Manager, CRM

    2 weeks ago

    Singapore Grab Full time

    **Job Description**: **Life at Grab** At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast...

  • Regional CRM Manager, Parfum Apac

    2 weeks ago

    Singapore BULGARI SOUTH ASIAN OPERATIONS PTE LTD Full time

    CRM adds value by effectively representing Bulgari as a brand, its character, personality, and product assortment while taking into consideration the individual client’s needs and motivations. As the **Regional CRM Manager, Asia Pacific, **you will be responsible for the successful development, implementation, and management of CRM activities in Asia...

  • CRM Manager

    4 days ago

    Singapore Castlery Full time

    Join to apply for the CRM Manager role at Castlery What you'll be doing: Develop a Comprehensive Global CRM Strategy (Audit and clean up existing CRM processes, initiatives, tools, and data – Phase 1: first 3 months)Create a scalable global CRM framework aligned with business goals and market-specific needs Develop and evolve trigger lifecycle flows for...

  • Regional CRM Associate, Regional Brand

    6 days ago

    Singapore Shopee Full time $60,000 - $80,000 per year

    Department MarketingLevelEntry LevelLocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth...

  • Regional Head of CRM

    18 hours ago

    Singapore ShopBack Full time $120,000 - $180,000 per year

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...

  • Regional Head of CRM

    18 hours ago

    Singapore ShopBack Full time $120,000 - $180,000 per year

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...