CRM Manager

2 days ago

Singapore Castlery Full time

Join to apply for the CRM Manager role at Castlery What you'll be doing: Develop a Comprehensive Global CRM Strategy (Audit and clean up existing CRM processes, initiatives, tools, and data – Phase 1: first 3 months)Create a scalable global CRM framework aligned with business goals and market-specific needs Develop and evolve trigger lifecycle flows for CRM channels and collaborate with product/tech teams for advanced user flows Define key customer lifecycle stages and establish tailored strategies for acquisition, engagement, retention, and reactivation Build dashboards and reporting to track CRM and loyalty performance and provide regular updates to stakeholders Grow and optimize Castlery's Loyalty Program Develop annual strategy and roadmap for each market Drive monthly channel performance reviews and strategy Coach Country CRM teams to adopt best practices and establish benchmarks Own the onsite subscription flow and collaborate with product/onsite teams Achieve measurable business impact by quantifying the impact of CRM channels Measure metrics across customer touchpoints and lifecycle Break down metrics into operational levers to drive growth Set appropriate benchmarks and targets What you need to succeed: Minimum 8-10 years of experience in CRM or lifecycle marketing, preferably with global or regional scope Proven success in building and managing CRM strategies that drive measurable business outcomes Experience with CRM platforms and loyalty program tools Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution Strong analytical mindset with the ability to measure impact and identify growth opportunities Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams Built for Real Life, Designed for What's Next At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy. If you believe that good homes create good lives, come build with us. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Retail and Retail Furniture and Home Furnishings Referrals increase your chances of interviewing at Castlery. Get notified about new CRM Manager jobs in Singapore, Singapore. We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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