Content Strategy Lead

14 hours ago


Singapore BINARY TECHNOLOGY DEVELOPMENT PTE. LTD. Full time

**Responsibilities**:

- Lead content team on the creation of impactful content campaigns
- Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
- Create high quality and highly engaging content for our blog and websites, optimized for SEODevelop repeatable formats and evergreen contentImprove brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
- To work alongside the growth team and product team to understand how to grow an audience sustainably
- Keeping an eye of shifting trends in the technology industry to ensure that content is relevant and timely
- Edit and refine existing content for a variety of channels
- Co-create and implement the Content strategy for the company, ensuring branding and messaging consistency across all touchpoints - and across the different entities in the ecosystem

**Requirements**:

- Bachelor's degree or above
- 5 - 8 years of experience with strong leadership skills
- A strong grasp of language, syntax and the ability to transform complex concepts into easily understandable copy
- Be process-driven, detail-oriented but also pragmatic and service-focused
- Proven ability to develop innovative solutions
- Excellent problem-solving and analytical skills
- Competent working in a fast-paced environment with multiple stakeholders
- Keep open lines of communication, collaborate with other teams and suppliers
- Be able to work in a remote, distributed team


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