Content Lead

1 day ago

Singapore WUNDERMAN THOMPSON SINGAPORE PTE. LTD. Full time

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

You’ll be responsible for the development and implementation of content strategies across digital and social media channels, to achieve clients’ business and marketing goals. Your role would also involve working closely with Data, UX & Creative teams to identify and qualify new revenue opportunities with existing clients, or to pursue new business.

**What you’ll do**
- Dissect data, develop content strategy and oversee the execution (and optimisation) across digital and social media platforms including but not limited to: content portals, online media publications, social platforms Facebook, Instagram, Twitter, LinkedIn, YouTube
- Client-facing, to liaise with clients to better understand their needs and ensure that work delivered is satisfactory
- Commercial acumen and ability to collaborate cross-functionally to produce strategic proposals and presentations that win additional business
- Be able to articulate content strategy to brief in the Creative team, and work in partnership on the development of effective content that aligns with the brand’s identity
- Stay informed on platform and trend updates, and actively collaborate with other stakeholders and teams both internal and external to deliver best-in-class campaigns

**What you’ll need**
- Min 7 - 8 years of experience in a similar role at a creative agency or marketing communications environment, proven track record of effective content marketing for major brands/ clients
- Experienced in using digital and social listening and measurement tools (e.g. Google Analytics, Search analytics, Socialbakers, Locowise, Netbase, Meltwater, Sprinklr, Crimson Hexagon) to derive insights or conduct performance reporting and optimisation
- Strong understanding of the nuances and best practices across the various digital and social platforms
- Expertise in digital marketing, in order to push and optimise content across multiple channels (SEO, SEM, GDN, Social)
- Proven ability to grow, engage and maintain critical client and internal relationships
- Experienced in developing effective brand partnerships and content with influencers, KOLs and content publishers
- Prior lead-content role with ability to think independently and collaborate in a team-oriented workplace

We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.

Wunderman Thompson is a WPP agency (NYSE: WPP).

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