Segment Manager

2 weeks ago

Singapore PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED Full time

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

In this role, you will be a part of Prudential’s HNW & Affluent Segments team and will be responsible for the management and execution of HNW & Affluent projects to drive customer growth and business goals.
- Plan and implement campaigns/initiatives to grow the HNW & Affluent customer segments and deepen share of wallet with Prudential.
- Engage existing HNW & Affluent customers with value propositions such as loyalty privileges, servicing, content engagement and experiences.
- Ensure timely delivery of engagement communications with customers.
- Drive business goals through digital marketing cross-sell campaigns targeting existing segment customers and upgrading customers.
- Work closely with various business units and functions to ensure smooth implementation of HNW & Affluent campaigns.
- Collaborate with Marketing & Events team to conceptualize and plan go-to-market brand campaign and experiential events to engage and acquire targeted customers.
- Analyse and monitor campaigns performance and continuously refine projects for improvement and align to the needs of the customers
- Manage campaign budgets and perform financial forecasting to ensure KPIs are on track.

**Who we are looking for**:
Competencies & Personal Traits
- Excellent interpersonal and stakeholder management skills - able to negotiate and manage conflicts with both internal and external stakeholders.
- Able to multitask and manage the planning and execution of multiple campaigns concurrently
- Strong numerical and analytical skills
- Adept in using digital tools and platforms (e.g. Salesforce Marketing Cloud)
- Demonstrates proactiveness, self-starter and team-oriented
- Strong and creative problem-solving skills - able to think on feet and react quickly in adverse situations

Education & Work Experience
- Recognized degree, preferably in Marketing or Business
- Minimum 5-8 years of relevant work experience, preferably in financial institutions.

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