Regional Content Director

Location: Singapore
Department: Content
Reporting to: MD, APAC

**Role overview**

The Regional Content Director Role (RCD) is responsible for leading the development of Time Out’s content strategy, identity and best practice across Time Out APAC audience. The primary focus of this role is to define, champion and display best practice within the O&O entities and to work with audience and leadership to support the production of new content initiatives in the region.

**Key responsibilities**
- Wider strategy with a view to grow on site audience engagement across the website, newsletter, social media, video and wider Time Out traffic delivery
- Training, best practices and support for new and existing audience channels
- SEO optimisations and initiatives and working closely with the editorial team on optimising best practices in this space
- Provide the content and sales team with requested items such as audience behaviours, editorial suggestions and campaign recommendations where appropriate
- Run regular content meetings across the region with the view to keep the editorial team focused on their growth goals, current trends, upskilling, audience sentiment and best practices
- Work with the content and commercial directors both in APAC and globally where appropriate to share ideas, needs etc
- Competitive analysis and assisting with identifying opportunities
- Work with the necessary teams to test new product initiatives
- Produce best practice overviews and materials where appropriate to publish
- Meaningful audience insights from data and conducting audience surveys and polls
- Produce regular TO4Bus eDM insight pieces and trade content initiatives where appropriate

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Strong leadership skills and excellent management
- International experience across APAC preferred
- Be commercially astute
- Analytical skills and prior experience demonstrating critical thinking
- Strategy experience in publishing, marketing or growth
- Comfortability with Nielson DCR & DCP, Google Analytics, Data dashboards (Eg. Adobe, Looker, Parsley, Data studio, Datarama, CRM, etc)
- SEO experience and ability to regularly conduct SEO optimisations and trainings
- Strong decision making and problem solving skills
- Strong communication, collaboration and planning skills
- Survey, Competitions and EDM experience
- Proven track record in personally delivering results from cross channel digital content strategies
- Understanding audience behaviour and finding audience insights
- Ability to work in a team environment and also on your own, while meeting deadlines

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About our culture*

**About Time Out Group plc**

Time Out Group is a global media and hospitality business that inspires connection and joy by capturing the soul of the world’s greatest cities through its two divisions - Time Out Media and Time Out Market.

Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, Time Out’s professional journalists curate the best things to do, see and eat in 333 cities in 59 countries.

Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. From cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures the soul of the city.

The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into the most popular destination in the city with 4.1m locals and tourists visiting in 2019. The success of Lisbon brought further expansion in North America, with Time Out Market opening in five major cities in 2019: Miami, New York, Boston, Chicago and Montreal. In 2021, Time Out Market expanded into the Middle East with Time Out Market Dubai, and more Time Out Market locations are in the pipeline including Porto, London, Prague and more.

Time Out Group was named International Brand of the Year 2021 in the Campaign Publishing Awards - awarding bravery, editorial innovation and forward thinking. While Time Out Market won the Most Innovative Food & Beverage Concept Award at the Global RLI (Retail & Leisure International) Awards 2021.