Digital Marketing Specialist

3 days ago

Singapore EVIDENT SCIENTIFIC SINGAPORE PTE. LTD. Full time

**Job Summary**

The Digital Marketing Specialist is a strategic member of the Evident Scientific Marketing and Corporate Communications team. You are responsible for developing, overseeing, and optimising digital marketing initiatives to maximise brand and product awareness as well as increase lead conversion through paid ad channels.

You will be based in our Singapore office to support our regional product and sales teams and collaborate with multi-functional international teams of highly talented and motivated people.

**Responsibilities**
- Manage all aspects of digital marketing campaigns across channels, addressing different target audiences locally and regionally across Asia Pacific
- Develop, implement and lead digital media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook, Instagram, TikTok)
- Work closely with Sales and Marketing on campaigns and branding and enhance our reach across all platforms
- Contribute to our social media strategy and manage social media content distribution, including scheduling content as well as managing and optimising all product-, services
- and solutions-related posts for better reach and engagement
- Monitor social media trends, brand awareness and online reputation and create monthly analytics
- Create and execute SEO strategies and manage PPC keyword implementation to increase organic traffic
- Maintain and supply content for the company’s website; support the creation of local landing pages; conduct web asset audits
- Monitor and evaluate campaigns/paid media campaigns and provide insights
- Define, analyse and optimise on important metrics and provide monthly reports on project KPIs
- Collaborate with our Product Marketing team and Creative experts and assist in marketing projects as required, including but not limited to lead capturing, scoring, managing/organising/disseminating marketing collaterals

**Additional Tasks**
- Identify and implement automated tools for generating competition activity and customer activity reports in the regions across all business lines
- Provide input and feedback to global marketing communications/digital teams

**What we are looking for**:

- Degree/Diploma in Digital Marketing or equivalent qualification
- Good understanding of digital marketing concepts and digital marketing analytics
- Knowledge of Salesforce, Pardot and other digital marketing platforms/software (e.g: HighSpot) for campaign monitoring and evaluation
- Good knowledge of all Google marketing tools, SEO, SEM, Display, Affiliate, SEMrush
- Data-driven thinking: Comfortable dealing with numbers and data-crunching across web, social media and mobile platforms across the region
- Strong project management skills as well as ability to work autonomously and as a member of a team to meet tight deadlines and manage competing priorities
- Excellent communication and inter-personal skills with the ability to develop strong relationships at all levels of the organization

**Bonus, if you have**
- Knowledge of Scientific solutions industry
- Social media and website copywriting skills

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