Apac Demand Generation: Digital Marketing

APAC Demand Generation: Digital Marketing

**Who we are**
**About Stripe**

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

**About the team**

APAC Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritized solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel campaigns to life, optimize performance, and drive business impact. Our team works across all customer segments, and at each stage of the customer lifecycle journey.

**What you'll do**

This role requires a highly collaborative individual who thinks both strategically and tactically to get things done. It is a business critical role and a great opportunity to build and have an impact across our GTM organization.

**Responsibilities**
- Own the APAC strategy to land global campaigns locally, prioritizing campaign content and assets in line with local customer journeys, coordinating campaign activation with demand marketers and field marketers.
- Own the APAC playbook for contact acquisition and demand generation using scaled online and account-based marketing motions, strategically optimizing existing channels and identifying opportunities to test and integrate new channels.
- Partner with internal and external performance media experts to traffic, implement, and optimize paid and organic digital marketing programs.
- Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seeking to generate new global best practices through experimental efforts.
- Continually collect feedback from relevant partners to understand performance needs and refine strategies for relevance and impact.
- Engage with sales stakeholders to review performance and validate priority investment areas quarterly.
- Develop trusted relationships with cross-functional peers locally and globally to help augment the efforts of a lean regional team.

**Who you are**

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

**Minimum requirements**
- 7+ years relevant experience running demand generation and performance marketing campaigns.
- Proven track record of landing global campaigns in Asia Pacific markets.
- Proven track record of mapping out and executing an end-to-end, multi-channel customer journey plan.
- Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills; able to convey complex topics with simplicity.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once; you're a master juggler and don't let it get the best of you.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Strong ability to work cross functionally in a highly matrixed organization.
- A startup mentality with a bias to action and the ability to flex in a fast-paced environment.

**Preferred qualifications**
- B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
- Varied background across marketing disciplines such as integrated marketing, campaigns, field marketing, retention strategy, and performance marketing.
- Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
- Experience marketing cloud services and/or software solutions.
- Resourceful, creative and dedicated to achieving operational and creative excellence.
- Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.

Job ID 5944881