Senior Marketing Manager, Demand Generation

1 week ago

Singapore Denodo Full time

Senior Marketing Manager, Demand Generation Join to apply for the Senior Marketing Manager, Demand Generation role at Denodo Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self-service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo's large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months. For more information, visit We are a fast-growing, international organization with teams across four continents and we work with a cutting-edge technology, but that's not all we have to offer. At Denodo, we are like a family and it is of the utmost importance to us that we help support your professional growth every step of the way. Job Description Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team. The selected candidate will be primarily responsible for planning, developing and executing demand generation campaigns to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and processes. Job Responsibilities & Duties Reports into APAC Demand Generation Director based in Singapore. Field Marketing: Work with ASEAN (Singapore, Malaysia, Indonesia, Thailand) Direct Sales, Systems Integration partners and Denodo's partner/channel sales managers to plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail. Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success. Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales and other global marketing functions – ensuring that all activities are well thought out and executed. Develop follow up campaigns to continually nurture leads from previous campaigns to increase the lead score optimal for assignment to Business Development Representatives. Develop field event and/or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others from Global and Regional Marketing teams and following up with them to ensure that the tasks are completed on time. Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment. Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects. Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and

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