Demand Generation Specialist

Summary

As the Demand Generation Specialist for our APAC region, you will be responsible for leading the planning and execution of strategic marketing campaigns and go-to-market initiatives that support pipeline growth, customer acquisition, and product adoption that span lead generation and product marketing functions. The role requires deep collaboration with regional marketing and global HQ specialist teams, aligning marketing strategy with sales outcomes.

Job description

RESPONSIBILITIES:

Demand Generation

• Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.

• Plan, execute, and optimize multi-channel campaigns across digital, social media, email, content syndication, webinars, and traditional advertising.

• Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce compelling campaign content and lead magnets.

• Manage and monitor marketing program performance in close cooperation with internal teams and external partners.

• Identify opportunities to improve marketing effectiveness through audience targeting, funnel optimization, and enhanced campaign processes.

• Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.

• Report regularly on campaign performance, marketing ROI, and funnel progression; recommend optimization strategies.

• Develop and manage content assets such as web copy, blogs, landing pages, banners, and email templates with support from internal or agency creative teams.

• Manage marketing automation tools and CRM platforms to support lead nurturing, scoring, and sales alignment.

• Utilize and track marketing budgets effectively, ensuring cost efficiency and maximum impact.

• Ensure campaign and contact data is updated and maintained in the CRM system.

• Collaborate with HQ and global teams to align campaigns with product priorities and best practices.

• Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Knowledge and proficiency as well as min. 5 to 8 years' hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.

• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.

• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.

• Strong understanding of digital marketing channels and strategies (e.g., SEO, SEM, social media, email marketing, and paid advertising).

• Excellent analytical skills, with the ability to interpret data and draw actionable insights.

• Experience with A/B testing and optimizing campaigns based on data-driven insights.

• Results-driven with a very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting - a unique blend of business, marketing, and technical acumen.

• Proficient in Microsoft Excel and web analytics tools.

• Detail-oriented, metric and results driven, with strong analytical skills.

• Ability to travel as required.

#LI-PY1 #LI-Hybrid #mid-senior

Benefits

Health & well-being

• Comprehensive health insurance: Coverage that includes dental care, to keep you at your best
• Gym perks: Subsidized gym membership to release endorphins at one of Singapore's premium gyms

Family

• Team sprit & recognition: Regular cohesive, team-events that bring everyone together
• Time to recharge: Generous leave policies for vacations and all of life's big moments

Office

• Modern office perks: Award-winning facilities that recharges the body, mind and soul
• Centrally located: Located right in the heart of Singapore's CBD, amidst greenery and mouth-watering food options

Other

• Hybrid work culture: Remote work arrangements that balance personal commitments and face/face time with co-workers
• Fuel your growth: Access to world-class learning platforms and development opportunities

Primary location

Singapore

Additional locations

Time type

Full time

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