Brand Strategy
7 days ago
Core Responsibilities:
Lead global brand transformation and capital value through integrated communications, enabling the AIoT AI+Healthcare pivot while building a 3D marketing ecosystem (mass market/capital market/clients).
Brand Value Proposition Elevation
Translate “AIoT AI+Healthcare” strategy into a unified global value narrative
Build healthcare sub-brand ecosystem: Integrate technical DNA with medical expertise to establish visual identity
Develop strategic communication assets: Brand story, strategic decoders, ecosystem mapping
Global Campaign Orchestration
Media Matrix Engineering
Build digital comms hubs (corporate site/social media/featured reports)
Commercial project planning
Orchestrate project commercialization packages & regional rollouts (HK/Singapore hubs)
Capital-Brand Synergy
IR-PR Value Amplification
Elevate financial performance efficiency into ESG brand equity
Capital Relations Infrastructure
Establish financial media fast-lanes & market intelligence radar
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