Product Manager, User Growth
17 hours ago
**Responsibilities**: Team Introduction With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency. Responsibilities: - Analyze and shape growth strategies for local services business, using data to guide decision-making and uncover new opportunities. - Develop growth strategies and product features based on market insights, data analysis, and user behavior research. - Own the user lifecycle by setting and breaking down growth goals, tactics, and pathways. Build and refine growth metrics and strategic frameworks. Monitor progress regularly and diagnose performance issues. - Identify new growth opportunities through industry research and internal data analysis, and design innovative initiatives to capture them. **Qualifications**: Minimum Qualifications - Bachelor’s degree or above with 3+ years of experience in growth strategy. - Strong data literacy and analytical skills, with a proven ability to identify growth opportunities. - Fluency in English is required. Preferred Qualifications - Experience in e-commerce, local services, or marketplace platforms. - Familiarity with growth frameworks and methodologies. - International work or study experience. - Willingness to travel internationally. - Entrepreneurial mindset with the ability to thrive in ambiguity, adapt quickly, and effectively leverage resources. Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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