Content Specialist

3 days ago


Singapore Dementia Singapore Full time

Dementia Singapore is seeking a creative and dynamic Content Specialist to help grow DementiaHub.SG - Singapore’s first one-stop resource portal on dementia. Dementia Hub is positioned as a community-facing resource platform providing credible informational support to persons with dementia, caregivers, care practitioners and the community to navigate through the dementia journey and bring about a more dementia-inclusive society.

In this role, you get to play an active and pivotal role to publish useful content continuously improve the quality of resources and interactive experience of the portal. You will be responsible for helping the team build a stronger online presence through the creation and dissemination of high-quality content to captivate and engage readers who have been impacted by dementia.

**Responsibilities**:

- Lead the **Editorial, Creative and Technical **activities on DementiaHub.SG
- Develop a robust cross-platform** content plan** and ensure a consistent publishing schedule
- **Write, proofread & publish **engaging content posts. Curious about testing out other formats of content, writing styles and data collection techniques.
- Proactive **ground-sensing** compelling content topics and sources within communities impacted by dementia to ideate and deliver refreshing new content themes to support these communities.
- **Distil web analytics and SEO insights **to implement strategies to create greater online presence.
- **Build relationships** with volunteer writers and industry expert reviewers to motivate more curated content. Excavate new content sources through inter-agency collaboration and **content partnerships**.
- **Manage external vendors** to continuously **improve site UX and browsing experience**.
- **Build brand awareness** through activities on social media and strategic partnerships and collaboration.
- Experienced with **Content Asset Management **across multiple channels.

**Requirements**:

- Degree in computer science or related fields including marketing or communications.
- Min 2-3 years’ experience in a similar role. Experience in social service sector is optional.
- Excellent copywriting, writing and verbal communication skills.
- Comfortable with computers and proficient in HTML and Photoshop.
- Familiar with content marketing and proficient with distilling insights from web tracking tools such Google Analytics. Experienced with SEO optimization has prior experience with implementing a successful SEO strategy.
- Good understanding of online content creation and publishing process and proficient with WordPress.
- Creative and good art sense and has ability to develop original content that provokes engagement
- Positive self-starter. Curious and comfortable with ambiguity and change. Able to work independently with mínimal supervision and actively problem solve.
- Empathetic and passionate about the creation of social impact through content delivery. Interest in eldercare and dementia.
- Position is open to person keen to make a mid-career change.


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