Regional On Trade Customer Marketing Manager

Date: Dec 17, 2024
- Location: Singapore, SG
- Additional Location:

- Function: CCM
- Seniority Level: Mid-Senior level
- Employment type: Permanent
- Workplace Type: Hybrid
- Company: Campari Singapore Pte.Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role**

The CCM On Trade Manager role is responsible for driving our growth and and brand presence in the on trade channel by implementing our On Premise channel strategies and providing the framework and tools essential to executing these strategies with our customer partners. Understanding where and how best to execute these channel strategies and finding the most impactful ways to engage our customers, shoppers, and consumers will be the key to success.

**Mission and Objectives**

To align the organization by creating channel strategy and plans to maximize return on investment. Ensuring that Channel KPI's (including: Sales, Profitability, Market Share) are delivered.

To win at the point of sale by ensuring superior and unique shopper/consumer experience to boost brand-building effectiveness. In addition, ensuring Executional KPIs (including On Trade Playbooks, execution, +ve distributor feedback) are delivered.

**Key Responsibilities and Activities**:

- is the owner of the On Trade Category Plan. She/he develops the Customer Plan in synergy with the Marketing Plan (strategic planning for each Category) and defines the entire trade marketing mix actions with a specific focus on channel, client and point of sale;
- Building a clear picture of success for Campari's portfolio across prioritized channel segments (Perfect Store)
- Creating a clear objective and a vision on how to win in the On-Premise channel
- Setting priorities and supervise the countries A&P investment plan to deliver a budgeted on trade channel sales plan
- Driving the execution of 6 lever standards in the markets according the agreed standards
- Ensuring proposed On-Premise activations meet both Brand & Customer Strategic Objectives
- Activively recruits regional key accounts
- Develops customer specific programs
- Coordinates the regional execution

**Key Relationships**

**Internal**:CCM Team and Marketing Team, Country and Area Managers, Managing Director of SG, Global GCCM and GSM Team

**External**: Partners, BTL Agencies

**Experience & Education**
- Experience in On Premise Channel essential (5+ yrs)
- Demonstrated ability to lead cross functional teams, and showcase influencing skills
- People management experience highly regarded
- Liquor industry experience is a must

**Key competences and traits**
- **Team leadership**:

- The ability to inspire team members, coordinate effort, and build a positive work environment
- **Strategic leadership** - Demonstrating effective stakeholder management and understanding of the broader business context
- **Analytical skills** - The ability to translate Industry, channel, customer, category and brand information into actionable insights for both the Marketing and Sales cross functions
- **Superior communication skills** - The ability to translate actionable insights into compeling internal and externeral presentations (written and verbal)
- **Project Management** - Ability to coordinate and manage a complex project timeline

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicants**:
**Notice to third party agencies**: