Nom&co marketing Executive

2 days ago


Tanjong Pagar, Singapore boxgreen Full time

**Marketing Executive**:
Nom is all about celebrating the vibrant and unique culture of Singapore. It all started with a simple idea to create a huggable plushie, but we have since expanded our range to include a series of local-inspired lifestyle products. We're passionate about sharing our love for Singapore and we're excited to make them a part of our customers' life.

**Responsibilities**
- Ensure that projects are aligned with the brand strategy plan and targeting excellent delivery on time.
- Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the company’s business plans and brand strategies.
- Working closely with suppliers, business associates and management in formulating and implementing A&P initiatives.
- Monitor brand performance through analysis, research, and responses on a regular basis.
- Monitor, control and evaluate all advertising and promotion expenditure to ensure conformity to brand strategy.
- Develop creative promotional campaigns to achieve sales objectives.
- Identify opportunities within the current business model to optimize revenue growth.
- Manage and execute overall digital marketing strategies.
- Manage & generate content for website, social media, and other platforms.
- Monitor media reporting, competitor marketing activities.
- Any other tasks as and when assigned by immediate superiors.

**Requirements**:

- Degree in Business Administration, Marketing, Mass Communications, or related fields.
- At least 2 years of experience in Marketing, A&P, Marketing Communication in the retail industry will be desired.
- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.
- Ability to manage multiple projects with varying priority at one time - to deliver results on time and under budget.
- Creative with an excellent aesthetic sense with a strong communication and presentation skills.
- Sensitive to changes in consumer trends and lifestyles.

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