Social Media Marketing Executive
3 days ago
岗位职责:
1. 内容策划与制作
- 负责社交媒体(微信公众号、抖音、Instagram、领英、Tiktok 、小红书等)内容的策划、撰写和发布;
- 结合教育行业热点话题,撰写原创文章、短视频脚本、宣传文案等,提升品牌影响力;
- 参与教育视频的策划与执行,协助团队完成视频拍摄和剪辑。
2. 社交媒体社群及用户运营
- 维护和管理社交媒体账号,与粉丝互动,提升用户粘性;
- 运营社群,策划并执行线上活动,提升品牌关注度和用户参与度;
- 分析用户需求,优化内容及沟通策略。
3. 市场推广与品牌建设
- 参与市场推广,协助策划线上线下活动,例如直播、讲座、课程推广等;
- 进行竞品分析,优化品牌定位和推广策略;
- 探索潜在合作伙伴,拓展市场资源,推动跨平台合作。
4. 数据分析与优化
- 监测社交媒体数据,分析用户行为,优化内容策略;
- 跟踪推广效果,提出改进建议,提升品牌影响力和转化率。
职位要求:
- 中英文流利,具备优秀的中英文写作和沟通能力;
- 有新媒体运营、内容营销或市场推广经验者优先考虑;
- 熟悉社交媒体平台运营规则,了解SEO和数据分析工具者优先考虑;
- 对教育行业充满热情,愿意深入研究,具有创新思维和市场敏锐度;
- 具备视频剪辑和简单设计能力(例如PS、Canva、CapCut等)者优先考虑。
- 欢迎本地公立大学及理工学院学生
工作时间:上午9:00-12:00, 下午 1:00-18:00
我们的办公室地址是:143 cecil street, #19-04a, GB building, Singapore 069542
对于兼职求职者,工作时间灵活,但您需要至少半天或一天在办公室。
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