Brand Manager

7 days ago

Singapore Agape Little Uni Full time

**Brand Manager**:
**Responsibilities**:

- To develop and lead annual brand strategy, and to execute customer-driven, locally oriented end-to-end marketing programs to increase customer demand.
- To plan and execute marketing campaigns to meet business goals, in alignment with the company’s business/marketing strategy and direction.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
- Agency management and content creation e.g. digital, events, media/public relations, social media, sales programs.
- Monthly reporting, communicating Marketing’s impact to key stakeholders, with actionable insights.
- Build and maintain relationships with cross-functional teams for project collaboration and to develop top strategies for the brand’s success.
- Initiate research projects to generate consumer data and to derive insights from such data, which will enable brand leaders to set the direction for brand growth and evolve marketing tactics as required.
- Explore new ways to improve the company’s services, to increase business profitability and drive business results.
- Develop and coach assistant brand managers and guide marketing skills development.

**Requirements**:

- Minimum qualification: Bachelor’s degree in business or marketing (MBA or Masters’ degree in marketing will be a plus)
- 3 to 4 years of relevant work experience to show past success in marketing campaigns and coordinating team efforts
- Excellent written and oral communication skills
- Strong interpersonal skills, including the ability to influence across the organisation and externally
- High analytical thinking, innovation, creativity and project management skills
- Good organisational and planning skills, and experience in managing projects from start to finish, with demonstrable experience of successful prioritisation and allocation of resources.
- Proven experience working with social media platforms, such as Facebook, LinkedIn, Twitter
- Trend savviness to stay on top of industry trends in marketing
- Excellent presentation skills

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