Assistant Digital Marketing Manager

**About the Company**
Lyte Ventures creates solutions to financial challenges faced by freelancers and businesses around the world by combining empathy, data, and future-proof technology. Driven by the desire to empower individuals and businesses alike, Lyte Ventures is committed to creating opportunities for everyone through our digital platforms. We hold fast to integrity, empathy, and being future-proof in our strategy, design, and innovation.

In our team, we are go-getters that love working in high-performance teams and solving challenging problems and part of our success comes from celebrating diverse ideas, caring deeply for each other to make one very happy team, and learn and thrive together to come up with breakthrough solutions.

Lyte is where the future of work begins. Join us and make an impact in your career at Lyte Ventures.

**Key Responsibilities**
Be part of Lyte’s marketing team to strategize and strengthen Lyte’s brand presence and drive growth in both brand and marketing, as well as business drivers.

You will also partner closely with the marketing team to ensure a connected, one-voice approach for our brand proposition and campaign strategy.
- Responsible for developing and executing end-to end
- Define target audience segments that maximizes impact of marketing activities to be hyper-targeted and contextual to drive better conversion and database growth, including A/B test to gain insights and learnings for each campaign.

**Performance Marketing**
- Develop paid media approaches in partnership with media agency, key media, and digital platform partners to drive marketing campaigns with a single-minded proposition across paid (Social, Search, Video, Programmatic etc.,) and owned media and optimize performance across full marketing funnel, to achieve target media KPIs and business outcomes
- Leverage data and insights to identify audiences for growth, improve the digital customer journey and implement relevant targeting strategies to drive performance and optimise media spend.
- Analyze campaign performance and provide insights for future campaigns.
- Manage third party media agencies to execute and deliver best in class marketing performance marketing campaigns.

**Web Marketing**
- Manage Lyte’s owned channels by creating and managing websites to promote Lyte’s products and services to align with our overarching strategy.
- Work with web designers, content lead and business, to develop compelling online content that attracts new visitors and encourages them to sign up
- Developing and implementing an online marketing strategy designed to meet business goals, increase web traffic, conversions and generating leads from website visitors.
- Analyze website traffic statistics to measure the effectiveness of campaigns and manage the performance of all Lyte’s websites which includes tracking metrics like pageviews, bounce, conversion, drop off etc.
- Monitoring search engine rankings and optimizing to ensure that the site is positioned prominently in search results for keywords associated with the business

**Job Requirements**
- Minimum 4 years of experience in digital and marketing communications, preferrable in the finance/fintech space
- Proven experience in driving performance in digital paid media, optimization, and testing through analytics, with deep understanding and knowledge of performance media and media mix modelling measurement.
- Strong digital marketing competence across performance, optimisation, test and learn, and analytics and measurement
- Fundamental understanding of GA, Mailchimp, WordPress, and other web metrices/ analytics for performance optimization
- Strong understanding of digital marketing tactics and strategies.
- Proven experience in website content management and deep understanding of website metrics reporting.
- Familiar with tracking success of digital campaigns and SEO optimization
- Collaborative team player with strong analytical and critical thinking skills and strong discipline of data tracking and able to continuously optimize campaigns effectively to deliver goals and leverage data to aid decisions
- Self-starter who thrives in a fast-paced environment, comfortable working with both data and creative and committed to excellence in project execution and adept at managing priorities, timelines and achieving targets.
- Strong comprehension ability in finance and technology related topics; understanding of the Neobank space is a plus
- Experienced in conducting market research and can analyze findings and translate trends and insights into powerful storytelling that will help shape both business and marketing plans.

**Job Type**: Permanent

**Salary**: $4,500.00 - $6,000.00 per month

Schedule:

- Monday to Friday

**Education**:

- Local Polytechnic Diploma (preferred)

**Experience**:

- Social media management: 1 year (preferred)
- Local Polytechnic Diploma: 1 year (preferred)
- Digital marketing: 1 year (preferred)