Digital Marketing and Event Executive

**PURPOSE**:To play a major role under the auspices of the
Trustees and under the overall direction of the
Principal.

**RESPONSIBLE TO: Head of Admissions and Marketing**
**DISCLOSURE LEVEL: Enhanced**
**WORKING TIME**:Full-time**

**Summary of Responsibilities**

**Job Purpose**:

- To support the SMMIS marketing strategy, to increase enquiries and visibility of and enrolment to
- SMMIS.
- To support school events and internal marketing

**MAIN DUTIES**

**Digital Marketing and Promotion**:

- Managing school website and social media pages, including competitive content creation and updates
- and audience engagement: organic and paid.
- Managing print marketing: Honey Kids Asia; Expat Living
- Laison with the Digital Marketing Agency to ensure competitive impact

**Event Planning and Strategy**:

- Creating engaging content for event promotion, including invitations, registration pages, and
- marketing copy.
- Developing and implementing marketing strategies for school related events, including: Open House;
- International School Fairs, or corporate gatherings and celebrations.
- and partnerships.
- Analysing event marketing campaigns and reporting on key performance indicators (KPIs).
- Creating detailed project plans, including timelines, budgets, and resource allocation.
- Identifying and securing suitable venues, vendors (catering, audio-visual, etc.), and speakers.
- Developing event agendas and promotional materials.
- Managing event budgets and tracking expenses.

**Event Execution and Logistics**:

- Coordinating all logístical aspects of the event, such as venue setup, catering, audio-visual equipment,
- and registration.
- Managing on-site event operations, including troubleshooting issues and ensuring smooth event
- flow.
- Overseeing event setup, breakdown, and post-event activities.
- Collecting feedback from attendees through surveys and other means.

**School Decoration and Visual Branding**:

- Support faculty in seasonal and thematic decorations across school spaces.
- Ensure visual presentation of public areas, noticeboards, and student work displays align with the
- school’s brand and values.
- Collaborate with academic and operations teams to deliver a vibrant and inspiring campus
- environment.

**Collaboration and Communication**:

- Working closely with internal teams (Admissions, Faculty) and external vendors to ensure seamless
- event execution.
- Communicating effectively with event stakeholders, including attendees, speakers, and sponsors.
- Managing relationships with vendors and negotiating contracts.

**Post-Event Analysis**:

- Analysing event data and preparing reports on event performance, including attendance,
- engagement, and return on investment (ROI).
- Identifying areas for improvement and making recommendations for future events.

**Other Specific Duties**:

- Any other duties as assigned by the Head of Admissions & Marketing

**Person Specification: Digital Marketing and Event Executive**
- A Bachelor's Degree in marketing, event management, hospitality, or a related field
- Knowledge of marketing principles and event management best practices
- Experience in various digital and print marketing platforms
- Event planning and marketing
- Experience with photography is a plus
- Min 2 ~ 3 years relevant experience in similar capacity

**Other Skills**:

- Strong organisational and time management skills
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and projects simultaneously
- Proficiency in event planning software and marketing tools
- Strong problem-solving and decision-making skills
- Ability to work independently and as part of a team