Apac Marketing Manager

1 week ago

Singapore Proceq Full time

**Intro**:
We are hiring an APAC Marketing Manager to lead regional marketing efforts for a global leader in NDT solutions. This role demands expertise in campaign strategy, events management, and distributor partnerships, with a deep understanding of industrial/technical markets and regulatory environments and marketing channels across APAC.

**What will you do**:
**Key Responsibilities**
1. **Regional Marketing Strategy & Campaign Management**
- Develop campaigns to promote NDT products/services.
- Craft messaging that highlights compliance, safety, and ROI for targeted groups.
- Leverage industry trends (e.g., automation in NDT, predictive maintenance) to position the company as a thought leader.)

2. **Events Management**
- Plan technical workshops, trade shows and webinars.
- Coordinate live demos of NDT equipment and software to drive lead generation.
- Ensure adherence to industry regulations during event executions.

3. **Distributor & Partner Relationship Management**
- Train and support distributors on marketing assets via Partner Portal and regular communications after alignment with country managers.
- Collaborate on co-branded campaigns to showcase NDT solutions in action.
- Monitor distributor performance and align incentives with regional sales goals.

4. **Content & Digital Marketing**
- Oversee creation of technical content (e.g., videos, infographics) using Adobe tools (Premiere Pro, Photoshop, Illustrator, Indesign, etc.) and Canva, CapCut, etc.
- Support global digital head to optimize SEO/SEM for regional industrial keywords.
- Proficient with HubSpot and CRM tools to create campaign packages and workflows.
- Provide up to date contents to Global Content Manager for social media campaigns.
- Strong partnership with global team to offer local insights.

5. **Budget & Compliance**
- Allocate budgets for technical campaigns, ensuring compliance with industry specific financial regulations.
- Track KPIs such as lead quality, distributor engagement, and campaign-driven sales pipeline growth.

**What do we expect**:
**Qualifications**
**Education**:

- Bachelor’s degree in Marketing, Media, Visual Design, Engineering, or Industrial Technology; multilingual for Japanese and Korean are a strong plus.

**Experience**:

- 5-8 years in B2B marketing, preferably in industrial technology, or machinery.
- Proven success in B2B marketing assets creations.
- Experience working with distributors in APAC’s industrial sectors.
- Strong team player with global environment.

**Skills**:

- Proficiency in Creative Suite (Adobe Premiere Pro, Photoshop, Indesign, Canva, etc.) for creating technical videos, brochures, and demo materials.
- Familiarity with B2B marketing standards and experienced with HubSpot and CRM.
- Ability to translate complex technical specs into compelling marketing collateral.
- Fluency in English; Mandarin or Japanese or Korean proficiency is highly preferred for engaging APAC stakeholders

**About us**:
We are on a mission to protect the built world with software, sensors and data. We hire talented problem-solvers with bold ambition who share our passion for inspection technology to sustain mission-critical assets and infrastructure for future generations. Our culture is creative, innovative and inclusive. We are a fast-paced, product driven, growth company headquartered in Switzerland with our Singapore and Malaga technology hub and a global mindset looking to lead a digital revolution in inspection. Want to join the #EagleTeam?

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