Brand Strategy and Marketing Intern

1 day ago

Bedok, Singapore Lee Wee & Brothers Pte Ltd Full time

Company

Lee Wee & Brothers Pte Ltd

Designation

Brand Strategy and Marketing Intern

Date Listed

19 Oct 2024

Job Type

Entry Level / Junior Executive
- Intern/TS

Job Period

Immediate Start, For At Least 3 Months

Profession

Marketing / Public Relations

Industry

Manufacturing Food / Lifestyle / Packaging

Location Name

Bedok North Avenue 4, Lee Wee & Brothers Pte Ltd, JTC Bedok Food City, Singapore

Address

1550 Bedok North Ave 4, #02 - 01/02/03 JTC Bedok Food City, Singapore 489950

Map

Allowance / Remuneration

$800 - 1,000 monthly

Company Profile

Rooted in heritage with flavours for the new generation, Lee Wee & Brothers is synonymous with homegrown Singaporean cuisine. Since starting out as a single hawker stall in 2000, it has brought its signature otah, nasi lemak, local delights and diverse food offerings to its halal-certified outlets across the island, alongside catering services and creative collaborations reaching out regionally and to the world.

The passion for good food runs in the family, from matriarch Lee’s original treasured recipes to innovative concepts from the current second generation leadership. The brand pillars of family, freshness and consistency propel Lee Wee & Brothers to make a difference in serving food for the soul, one that’s appreciated by its audience young and old. Today, the brand has close to 100 different product offerings including a frozen range suitable for various palates or occasions, and it is ever growing.

**Job Description**:

- Contribute to the development and implementation of brand strategies, social media content, and promotional campaigns, ensuring alignment with the company’s vision and goals.
- Support day-to-day marketing efforts, including campaign tracking, project management, and cross-functional execution.
- Assist in analyzing data and creating reports using data visualization tools to assess performance and provide actionable insights for continuous improvement.
- Assist in the design and production of in-house graphic assets for POSM (Point of Sale Materials) and other marketing collateral.
- Assist with copywriting for product launches and social media posts under the brand.
- Research and stay informed on industry trends and emerging marketing strategies to incorporate into branding and promotional activities.
- Assist in any other ad-hoc tasks as assigned by management.

**Requirements**:

- Currently pursuing a degree in Marketing, Business, Graphic Design, or a related field.
- Strong interest in brand strategy, marketing, and content creation.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) is preferred.
- Creative, and eager to learn.
- Strong proficiency in written and verbal English.
- Able to work in a team environment, or independently.

Application Instructions

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