Assistant Manager, Campaign

5 days ago

Singapore Sephora Full time

**Assistant Manager, Marketing (Campaigns & Retail)**

Sephora Singapore is seeking a strategic and detail-oriented Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies. This role requires a strategic thinker with robust project management skills and a passion for the beauty industry. The Assistant Manager will take ownership of marketing projects, manage key stakeholders, and work closely with cross-functional teams to ensure the successful execution of campaigns that drive brand growth and enhance customer engagement.

**Key Responsibilities**:

- Omni & Integrated Marketing Campaigns
- Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
- Develop and implement comprehensive communications plans, ensuring alignment across all Sephora-owned channels, including e-commerce and retail stores.
- Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations.
- Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
- Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
- Retail Marketing
- Direct retail marketing campaigns that align with overall brand strategies and business objectives.
- Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions.
- Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
- Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
- Develop targeted marketing strategies for the Sephora ION Orchard flagship store, positioning it as a leader in innovation and customer experience, distinctly differentiated from other locations.
- Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI.
- Trade Marketing:

- Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities.
- Work closely with brands to align marketing efforts, ensuring that collaborations effectively support both Sephora’s and partners’ strategic goals.
- Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels.
- Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.
- Leadership and Team Management:

- Provide leadership, guidance, and mentorship to Senior Marketing executive and Trade Marketing executive.
- Streamline processes to remove operational barriers, enhancing team efficiency and effectiveness in project execution.
- Foster professional development and ensure high performance and productivity within the team.
- Evaluate team performance regularly and provide feedback and support to enhance skills and capabilities.

**Personal Attributes**:

- Passionate about the beauty industry with a keen understanding of current trends.
- Strategic thinker with a creative mindset.
- Highly organized and detail-oriented.
- Resilient and adaptable in a fast-paced environment.
- Demonstrate excellence in project & time management
- Strong analytical skills, SQL and Google Analytics experience will be advantageous

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