Assistant Manager, Campaign Marketing

**Requisition ID**:6730

**Country**:SG

**Work Schedule**:Non-Shift Work Schedule

**Employment Type**:Permanent

**Description**:

- An exciting opportunity awaits marketers who thrive on balancing creativity with commercial impact
- As part of the iShopChangi marketing team—the tax and duty-free online platform of Changi Airport—you will take on a multi-faceted role that balances strategic storytelling with sales-driven execution in a business that uniquely blends the global appeal of travel retail with the agility of eCommerce.
- In this role, you will helm high-impact anchor campaigns that drive sales growth and customer engagement across core categories—Beauty, Wines & Spirits, Electronics & Lifestyle—while effectively communicating our value proposition. These campaigns will require you to orchestrate multi-channel communications across influencers, paid media, CRM, content marketing, and digital platforms, ensuring a cohesive and compelling presence that attracts, engages, and converts shoppers across both non-travellers and traveller segments.
- If you love the challenge of hitting sales targets while conceptualising compelling marketing campaigns, enjoy working in a dynamic and collaborative environment, and eager to partner with stakeholders and agencies to maximize reach and impact, this role is for you

**Job Descriptions**:

- Campaign Strategy & Execution- Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments- Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels- Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.- Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns- Conduct market research and competitor analysis to gain insights into online shopper behavior understand buyers’ and sellers’ behavior relative to iShopChangi and identify opportunities to refine marketing strategies.- Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, eDMs, and social media channels.
- Multi-Channel Marketing & Communications Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.
- Sales, Market Insights & Growth Optimisation- Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.- Manage campaigns P&L to drive site profitability- Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns’ offerings and unique selling propositions (USPs) to enhance iShopChangi’s competitive position.

**Requirements**:
- Minimally 3 years of working experience in brand management, category marketing or in creative agencies.- Relevant industry experience in mínimally two out of five of these categories: Beauty, Wines & Spirits, Electronics, and Lifestyle portfolio.- Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth- Excellent analytical capabilities, and negotiation and communication skills- Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.- Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment- Demonstrated ability to take initiative with projects and anticipate issues of concern- Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices- Disciplined organizational skills with strong attention to detail- Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally- Experience in digital campaign management and a background in e-Commerce will be an advantage