Digital Marketing Executive

**Who we are looking for - Digital Marketing Executive/Senior Executive**

Are you a self-motivated individual who would like to work in a fast-paced e-commerce environment with great opportunities for growth? Do you enjoy working with people to establish new and sustainable working relationships? Are you someone who can work independently to analyse and solve problems?

If you are, we want to hear from you.

Who We Are

We are built around the concept of letting you discover brands and products that are original, of uncompromising quality and most importantly — simply delightful. We promise only authentic, original labels, uniquely curated brands & worry-free shopping.

**Responsibilities**

**Ecommerce Marketing Campaign Management**
- Conceptualise, coordinate and implement both digital marketing campaigns to achieve business objectives of building brand awareness and sales growth for Sift & Pick
- Ideate, plan and develop content to attract target audience. This includes copywriting, designing content layout and testing new and creative content outreach strategies.
- Generate and update website content and create custom landing pages with a view to optimise customer experience and increase conversion
- Improve website UI/UX and develop new website features
- Collaborate closely with all relevant in-house stakeholders, i.e. Product Development (Tech), Merchandising and Design Team to drive and work towards optimisation and marketing targets.
- Conduct market & consumer research and analysis to stay up-to-date of the latest trends and best practices in digital marketing, emerging platforms, and the competitive landscape
- Analyze and report data from Google Analytics and website sales to understand & improve the performance of the website
- Assist in day-to-day admin and marketing operations duties

**Digital Ads**
- Manage and execute Facebook and/or Google advertising campaigns, including campaign set up, copywriting and content creation for ads and various marketing assets
- Analyse ad campaign performances, identify areas of improvements, and formulate actionable tactics across multiple channels for optimization
- Communicate with stakeholders on a regular basis to report on campaigns and provide recommendations to enhance performance.

**CRM**

**Qualifications**
- Minimum 1 year of relevant online/digital marketing experience preferably in an agency, e-commerce / internet industry. Experience in fashion e-commerce will be advantageous.
- Degree in business, communications, marketing, or other relevant fields.
- Hands-on experience in online campaign management, implementation and optimisation with good copywriting skills.
- Experience in UI/UX will be advantageous
- Experience working with marketing tools including Google Analytics, Mailchimp, social media tools, etc.
- Creative flair with strong interest in exploring new approaches and generating content which attracts and engages the target audience. Skills in photography and/or video production will be advantageous.
- Ability to work independently and handle multiple projects under tight timelines.
- Detail-oriented, organised with excellent analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Strong and effective communicator and a reliable team player.

**What you will love about us**
- Excellent growth opportunity
- Attractive medical benefits
- Great working environment

**Job Types**: Full-time, Permanent

**Salary**: $2,500.00 - $3,500.00 per month

**Benefits**:

- Employee discount
- Work from home

Schedule:

- Monday to Friday

Supplemental Pay:

- Yearly bonus

COVID-19 considerations:
**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- relevant online/digital marketing: 1 year (preferred)